{"id":2020999,"date":"2018-11-06T23:09:52","date_gmt":"2018-11-06T22:09:52","guid":{"rendered":"https:\/\/www.businessinsider.nl?p=2020999&#038;preview=true&#038;preview_id=2020999"},"modified":"2018-11-06T23:10:08","modified_gmt":"2018-11-06T22:10:08","slug":"gymshark-workout-gear-clothes-leggings-review-2018-11","status":"publish","type":"post","link":"https:\/\/www.businessinsider.nl\/gymshark-workout-gear-clothes-leggings-review-2018-11\/","title":{"rendered":"Fitness apparel startup Gymshark was started by a 19-year-old and is now one of the fastest growing companies in the world \u2014 here&#8217;s what the clothes are actually like"},"content":{"rendered":"<p><content type=\"xhtml\" xml:lang=\"en-US\"><\/p>\n<div xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><em>The <a href=\"http:\/\/www.businessinsider.com\/insiderpicks\">Insider Picks<\/a> team writes about  stuff we think you&#8217;ll like. Business Insider has affiliate  partnerships, so we get a share of the revenue from your  purchase.<\/em><\/p>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-flex-leggings-deep-teal-ice-blue\"><\/a><\/p>\n<ul xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<li>Fitness apparel startup <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2F\">Gymshark<\/a> was founded by a    19-year-old in his mom&#8217;s garage in 2012.  <\/li>\n<li>The company is reportedly generating $128 million in annual  sales as of 2018, making it one of the fastest-growing in the  world.  <\/li>\n<li>Much of its success is due to a big social media presence,  including exposure via celebrity trainers.  <\/li>\n<li>The marketing is effective, but most importantly, the gear  itself is great: affordable, breathable, and very flattering.  <\/li>\n<li>Find Gymshark&#8217;s bestsellers below. <a href=\"https:\/\/www.businessinsider.com\/comfortable-workout-leggings-breathable-compressive-2018-7\">Find other fitness startups    making great leggings here<\/a>.  <\/li>\n<\/ul>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  Ben Francis was 19 years old and driving a car that smelled  permanently like pizza. He was working as a delivery person at  the time, just as he decided to found a fitness apparel company  called <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2F\">Gymshark<\/a> out of his mom&#8217;s  garage.<\/p>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  That was 2012. In 2018, Gymshark has <a href=\"https:\/\/www.shopify.com\/enterprise\/gymshark-global-multi-channel\">reportedly generated $128 million  in annual sales<\/a>, and become one of the fastest growing  companies in the world. <\/p>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  The UK startup has a few key tools to thank for its explosive  success: an early trade show that sent daily sales from $400 to  $42,000 in a single day, and a masterful use of social media. <\/p>\n<div id='bbw-outstreamcontainer' class=\"bbw-outstreamcontainer\">\n    <script>\n\t\tvar deviceWidth = (window.innerWidth > 0) ? window.innerWidth : screen.width;\n\t\tvar mobile = false;\n\t\tif (deviceWidth < 768) {\n\t\t\tmobile = true\n\t\t}\n        var script = document.createElement('script');\n\t\tscript.async = true;\n\t\tscript.type = 'text\/javascript';\n\t\tvar container = document.getElementById('bbw-outstreamcontainer');\n\n\t\tif (mobile) {\n\t\t\t\tscript.src = 'https:\/\/businessinsider.mainroll.com\/a\/business_insider_outstream_mobile.js';\n\t\t\t\tcontainer.appendChild(script);\n\t\t}\n\t\telse {\n\t\t\t\tscript.src = 'https:\/\/businessinsider.mainroll.com\/a\/business_insider_outstream.js';\n\t\t\t\tcontainer.appendChild(script);\n\t\t}\n    <\/script>\n<\/div>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  Gymshark's main Instagram - which, as of November 2018, has 2.5  million followers - is flush with Gymshark-clad celebrity  trainers (including Kim Kardashian's trainer Melissa Alcantara),  big-time athletes, and fitness icons with millions of social  media followers on their own. The company's Facebook page has 1.5  million likes. Facebook COO Sheryl Sandberg reportedly even used  the company as a model example of European brands excelling at  growing a business on the platform. <\/p>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><strong>But  <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2F\">Gymshark<\/a> isn't just successful  because it has figured out social media. It is successful because  it is one of few companies to accurately understand \"gym culture\"  - and to then make spot-on products for gym-goers.<\/strong><\/p>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  Young gym-goers want to look and feel good going to the gym. They  want functional gym clothes - sweat-wicking, flexible, and  durable - that perform well, and, yes, look really good on them.  Gymshark understood that, and it delivered.<\/p>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2F\"><img loading=\"lazy\" decoding=\"async\" id=\"image-5be1e73bb73c2837f8345149\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/d2a77d2980c0f2e5f9cb66dae8109515bf00c8e4-800x600.jpg\" width=\"800\" height=\"600\" alt=\"gymshark shirt\"><\/p>\n<div class=\"bi-photo-caption\">Foto: Gymshark founder Ben Francis initially designed these gym clothes to be antithetical to the binary choice of neon or baggy clothes bodybuilders used to wear to the gym.sourceGymshark<\/div>\n<p><\/a><\/p>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  Here's an example. Probably the most iconic Gymshark item is  their <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-flex-leggings-deep-teal-ice-blue\">$38 Flex Leggings<\/a> (seen  above). They're breathable, flexible, and no-nonsense - the high  waistband is compressive, slimming, and supportive, and the  seamless construction moves with you without complaint. But  they're also designed with a none-too-subtle hand to be extremely  flattering and \"bum-contouring.\" The color contouring is overt in  light colors, and modest enough to go almost unnoticed in the  darker colorways. <\/p>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  The clothes are also unusually affordable. For staples like  leggings, shoppers can pay <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fcollections%2Fall-products%2Fproducts%2Fgymshark-tech-leggings-black\">as little as $35<\/a>. At other  brands with comparably cult-like followings, the same shoppers  might pay closer to $100. Best-selling shirts go for as little as  $25. Fabric compositions may not be the most elegant in the game,  but they'll suffice for the average gym-goer - especially for the  frequent athlete who can't spend $50 on shirts they need in bulk.  Plus, they look really good.<\/p>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  Gymshark does all the trends you want in a uniquely masterful way  and at an affordable price. The men's $45 Taped Joggers have  tapered legs but an overall slouchy fit so your shape is  discernible. The women's <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-solace-bottoms-charcoal-marl\">$46 Solace Bottoms<\/a> are  similarly well-executed: fitted through the leg, concealed zip  pockets, high-rise enough to reach the part of your waist that's  universally flattering, and - best of all - there's a seam on the  back that prevents the cute high-rise from looking like a pair of  your grandmother's pants in the back. <\/p>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2F\"><img loading=\"lazy\" decoding=\"async\" id=\"image-5be1be425f1f750750570fa5\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/09c34ec029c5cebade1cb742d161a5ae69552046-800x600.jpg\" width=\"933\" height=\"700\" alt=\"Homepage hero_4 min_1440x\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<p><\/a><\/p>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  All in all, it's not the brand that's going to get you many  \"cool\" points in alternative Brooklyn coffee shops. But you're  probably not wearing it there. It's a little \"bro-y,\" so steer  clear if that's going to bother you. But, ultimately, it doesn't  really matter - it's pretty great stuff for a price that  most gym-goers are happy to pay in exchange for the  functionality, and, more honestly, probably for the style.  <\/p>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  Below are a few of <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2F\">Gymshark<\/a>'s bestsellers:<\/h3>\n<hr xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">Fully Fused Hoodie<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/93a886c1c0211d1a7a3d2436ba8e3f49c34c9470-800x600.jpg\" id=\"image-5be1c276d1e8443ecb51946a\" width=\"2284\" height=\"1713\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fcollections%2Fall-products%2Fproducts%2Fgymshark-fully-fused-hoodie-charcoal-marl\">$62, available in two colors<\/a><\/h3>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  The Fully Fused Hoodie is sleek and a bit cooler than the average  option - which is a good description of most of Gymshark. It has  dipped cuffs, a dropped shoulder design, a funnel neck, and a  fused three-piece hood. It's one of Gymshark's most relaxed  shapes, and is a bit longer in length. <\/p>\n<hr xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">Flex Leggings<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/44cc4265d76a2578b562638581fe78bbce723efd-800x600.jpg\" id=\"image-5be1cc018c35ab365c270c7b\" width=\"2284\" height=\"1713\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-flex-leggings-deep-teal-ice-blue\">$38, available in twenty-two  colors<\/a><\/h3>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  This cheap Gymshark staple may be its most recognizable item -  thanks to its signature seamless knit and figure-flattering  contrast contour. Unlike many viral products, these surprised me  in person by their quality. They're flexible, breathable, and  very flattering on. Grab a dark color if you want the color  contouring to be more subtle. <\/p>\n<hr xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">Gymshark Block T-Shirt<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/569d32e0a971d83fa94f90e8682a2b9ab8c01453-800x600.jpg\" id=\"image-5be1c09cda27f838ef59811f\" width=\"2242\" height=\"1682\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-block-t-shirt-woodland-green\">$25, available in four colors<\/a><\/h3>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  This basic T-shirt is lightweight, fitted, and flexible. <\/p>\n<hr xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">Sleek Sculpture Sports Bra<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/513b15a539a61b136337008ab12bb422e98404c9-800x600.jpg\" id=\"image-5be1c4eada27f839f84a9b64\" width=\"2292\" height=\"1719\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-sleek-sculpture-sports-bra-black\">$38, available in seven colors<\/a><\/h3>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  The unique Sculpture sports bra has a completely mesh back for  breathability and removable pads for customizable medium impact  support. <\/p>\n<hr xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">Ark Long-Sleeve T-Shirt<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/c36df9e8c1de1199c83f58822bacec3da844c12b-800x600.jpg\" id=\"image-5be1c44b101142362e46a446\" width=\"1828\" height=\"1371\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-ark-long-sleeve-t-shirt-port\">$30, available in eleven  colors<\/a><\/h3>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  Gymshark's Ark Long-Sleeve T-Shirt is loosely tapered and  minimalist - built to be the workhorse of your gym rotation.  That's probably why they make it in eleven colors.<\/p>\n<hr xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">Sleek Sculpture Leggings 2.0<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/49525881f0ae12c2d51b50968eb696a87cb46f12-800x600.jpg\" id=\"image-5be1c5f6b73c2832ec77ce30\" width=\"2130\" height=\"1598\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fcollections%2Fall-products%2Fproducts%2Fgymshark-sleek-sculpture-leggings-2-0-chalk-taupe\">$46, available in eight colors<\/a><\/h3>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  Gymshark's Sleek Sculpture leggings come in a flattering mid-rise  shape. They're sweat-wicking, the waistband is high enough to  support your core, and the side pockets help you easily keep  track of essentials while you work your way through the gym. <\/p>\n<hr xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">Vital Seamless Leggings<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/1cfe7112f64f92ef90f276bac5c5355121090b97-800x600.jpg\" id=\"image-5be1ca5c01b12d3555547252\" width=\"2192\" height=\"1644\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-vital-seamless-leggings-indigo-marl\">$50, available in four colors<\/a><\/h3>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  These new leggings are seamless and high-wasted - a common  silhouette for Gymshark. The ribbed waistband is supportive, and  the eyelet detailing is leg- and \"bum-contouring\" (this is less  obvious in darker colors, more overt in lighter versions,  depending on what you want). They also have the company's DRY  technology for sweat wicking. <\/p>\n<hr xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">Tech Leggings<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/f9a0da82987c57ff80c464da4a3bdca5ed6da435-800x600.jpg\" id=\"image-5be1c230d1e8443ef21cfb75\" width=\"2284\" height=\"1713\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fcollections%2Fall-products%2Fproducts%2Fgymshark-tech-leggings-black\">$35, available in black<\/a><\/h3>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  The Tech Leggings are durable and seamless. You can wear them as  a base layer with compressive knitted ribbing to keep warmth in,  or on their own for a run or added support on leg day.<\/p>\n<hr xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">Taped Joggers<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/44a4c20169ddb0d9090ba8b608fb4d65b1a1e650-800x600.jpg\" id=\"image-5be1d78eda27f83c90568ea5\" width=\"2288\" height=\"1716\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-taped-joggers-grey-marl\">$45, available in two colors<\/a><\/h3>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  The Taped Joggers are tapered at the leg with a wider overall fit  for a flattering mix of comfortable slouch and form-flattering  fit. <\/p>\n<hr xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">Solace Sweater<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/dbb3adef5e21d526779ca5cf85d84625e868d03e-800x600.jpg\" id=\"image-5be1c841b73c28338d61ec75\" width=\"2286\" height=\"1715\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-solace-sweater-chalk-pink-marl\">$48, available in seven colors<\/a><\/h3>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  The Solace Sweater is extremely soft, with ribbed, dipped cuffs  and ribbed neck detailing for a bit of style alongside comfort.  Pair with <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-solace-bottoms-charcoal-marl\">Gymshark's Solace Bottoms  ($46)<\/a> for the cozy, on-trend monotone look seen above.<\/p>\n<hr xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">Ace Polo<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/f6fc4179af6823bc4e9fd398d0ba36f612762bb7-800x600.jpg\" id=\"image-5be1c37f0591f239f46ce913\" width=\"1398\" height=\"1049\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-ace-polo-black\">$30, available in three colors<\/a><\/h3>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  The Ace Polo is a more formal Gymshark iteration, to be worn  pretty much anywhere. You can pick it up in grey, white, or  black. <\/p>\n<hr xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">Lo Bomber Jacket<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\" src=\"https:\/\/www.businessinsider.nl\/wp-content\/uploads\/2018\/11\/ea67dfd7f58712e869f2f9b650bbcee0929c0079-800x600.jpg\" id=\"image-5be1c67a66be5001076766c5\" width=\"2292\" height=\"1719\"><\/p>\n<div class=\"bi-photo-caption\">Foto: sourceGymshark<\/div>\n<h3 xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6496&amp;amp;awinaffid=257137&amp;amp;p=https%3A%2F%2Fwww.gymshark.com%2Fproducts%2Fgymshark-lo-bomber-jacket-black\">$70, available in five colors<\/a><\/h3>\n<p xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\">  Like the men's Fully Fused Hoodie, the women's bomber jacket is  cooler than your average option. It's slouchy, cropped, and has a  high ribbed collar, cuffs, and hem. Despite the updates, smart  dart shaping to the center-back makes it all look laid-back. <\/p>\n<\/div>\n<p><\/content><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gymshark is the UK fitness startup to watch. 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