- Wölffer Estate Vineyard in Sagaponack, New York, introduced its drive-thru in 2017 to allow its wealthy clientele to stock up on wine from their cars.
- Drive-thru rosé might be the most Hamptons thing I’ve ever heard, but amid a global pandemic, it’s actually practical.
- I recently checked it out and bought a few bottles of wine at the hands-free drive-thru to take home.
- I thought it was fun, but once is probably enough unless you live nearby.
- Visit Insider’s homepage for more stories.
The drive-thru can be found at the Wölffer Estate Wine Stand in Sagaponack, New York. It’s open daily from 11 a.m. to 7 p.m.
Foto: The Wine Stand is in Sagaponack, New York. Source: Sophie-Claire Hoeller
A bright-pink sign on the side of the road attracts passersby who want to pick up some rosé to enjoy later at home.
Foto: The drive-thru was recently rebranded as “hands-free.” Source: Sophie-Claire Hoeller
Once you turn into the lot, a masked employee directs you to the drive-thru. Cones also mark the way, though they were a little hard to follow.
Foto: All the signs were appropriately pink. Source: Sophie-Claire Hoeller
Signs ask customers to stay inside the car.
Foto: There were also clothes and souvenirs for sale. Source: Sophie-Claire Hoeller
The first stop is a chalkboard menu that lists all the different wines, ciders, snacks, and tchotchkes, from glasses to magnets, that are for sale.
Foto: The Estate Rosé is the most affordable alcoholic beverage, at $18 a bottle. Source: Sophie-Claire Hoeller
Next, there’s a cute pink cart filled with the different bottles you can buy.
Foto: Wölffer also makes gin and cider. Source: Sophie-Claire Hoeller
Wölffer Estate is largely credited with making rosé popular in the US, having made its first batch in 1992, as a 2017 Business Insider article notes.
Foto: The vineyards are right next to the drive-thru. Source: Sophie-Claire Hoeller
Source: Business Insider
After deciding on our purchases, my friends and I placed our order with a very knowledgeable (and masked) lady, who asked us whether we wanted the bottles cold or not.
Foto: Payment was contactless. Source: Sophie-Claire Hoeller
When we said cold, she asked how long it would be until the bottles would be placed in a fridge, and said we should get them warm; she explained that cold wine shouldn’t heat up before it gets chilled again, as the change of temperature can ruin the wine.
Foto: Bottles could be purchased chilled or at room temperature. Source: Sophie-Claire Hoeller
We then paid using a contactless payment system. While we were able to tap our card to pay, we did have to use our fingers to add a tip and sign.
Foto: He used hand sanitizer after this. Source: Sophie-Claire Hoeller
Finally, we were handed a bag of wine bottles (which they also offered to put into the trunk for us) and were on our merry way.
Foto: Our three bottles were handed to us in a paper bag. Source: Sophie-Claire Hoeller
While this is a super convenient — and safe — way to get your booze during the pandemic, unless you live nearby and this is on your way home, visiting the drive-thru once is probably enough.
Foto: It’s great if you want to avoid crowds of people.
Read more:
A California hotel has a robot called Rosé that delivers wine to your door without any human contact
- This is an opinion column. The thoughts expressed are those of the author(s).