If you’ve seen or heard the phrase “Dilly Dilly” at your local pub or on social media in the last few weeks, you can thank Bud Light for turning the phrase into a cultural phenomenon.
The company launched a series of ads created by Wieden+Kennedy that have gone viral, thanks to their constant appearances during commercial breaks in NFL and college football games.
Last week at Business Insider’s IGNITION conference in New York, we got to chat with the man ultimately responsible for the “Dilly Dilly” campaign: Anheuser-Busch InBev Chief Marketing Officer Miguel Patricio.
Catch the conversation here.
In other news:
Facebook's new chat app for kids makes parents approve conversations. Messenger Kids is for kids who are younger than 13.
Here's why Snapchat's huge redesign could revive its business, or sink it. Snapchat's redesign separates conversations with friends from a feed of content from professional publishers and public figures.
Twitter says it made a mistake defending Trump's anti-Muslim retweets - but says the videos are still OK. The US president retweeted videos posted by a British far-right extremist, to universal outrage in Britain.
Following a cash infusion from Discovery and others, Group Nine Media has tapped an ad industry veteran as its new president. Group Nine Media has named marketing industry veteran Christa Carone as its first-ever president.
Reddit and its users are ratcheting up their opposition to the FCC's imminent repeal of its net neutrality rules. On Friday, Reddit users by the dozens posted pictures of members of Congress who oppose the rules.
Walmart and Amazon are locked in a bitter retail war - but they're becoming clones of each other in the process. Each company's new initiatives increasingly look like the best ideas of the competitor.
Speaking of Walmart, the retailer has stopped selling the controversial shirt that encourages lynching journalists. The shirt was offered through third-party seller Teespring, which removed the shirt from its site for a second time after first doing so in 2016.
CVS Health is buying Aetna for $69 billion in 2017's biggest deal. The merger could reshape the American health care system as we know it.
The 50 most innovative CMOs in the world in 2017. Check out our annual list featuring the connectors, the storytellers, the rebels and the breakouts.
Facebook is planning to test pre-roll video ads ahead of Watch shows in the coming weeks, Ad Age reports. The argument is that people will eb less averse to them in Watch since they are coming in to watch specific pieces of content.
Ad agencies and chief marketing officers are swarming to new smartphone quiz game HQ Trivia, The New York Times reports. But they're still unsure exactly what kind of advertising model to introduce on the app.
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