• Jeff Bezos and Lauren Sánchez aren't the only couple that's stepping it up in the fashion arena.
  • Mark Zuckerberg and Priscilla Chan were seen trying out the "mob chic" look at Saturday's UFC event. 
  • Zuckerberg rocked a fit straight out of Eminem's rapper-swag playbook, while Chan went for an all-black number.

Step aside Jeff Bezos and Lauren Sánchez; there's a new it couple in town, and they're coming for the "mob chic" crown.

Meta founder Mark Zuckerberg and his wife, Priscilla Chan, debuted some fashionable fits at Saturday's UFC 300 event.

"What an epic night," the tech billionaire wrote in a Facebook post on Sunday.

While this isn't the first time Zuckerberg, a known martial arts enthusiast, has taken his wife to a UFC event, the couple has had a major fashion glow-up.

In October 2022, Zuckerberg and Chan attended a UFC Fight Night event together. At the time, Zuckerberg wore an army-green T-shirt, while Chan wore a floral print dress.

Priscilla Chan and Mark Zuckerberg at a UFC Fight Night event on October 1, 2022. Foto: Jeff Bottari/Zuffa LLC via Getty Images

Now, it seems they have majorly stepped up their ringside fits.

Zuckerberg rocked what looked a lot like an Eminem-inspired outfit on Saturday, donning a simple white t-shirt and black pants. He also wore a chain to complete the look, leaning into some rapper swag straight out of the 2000s.

Chan, meanwhile, appeared to be trying her hand at the "mob wife" aesthetic that's gone viral on social media. Besides donning sunglasses, Chan wore a gold necklace and paired it with a slick all-black outfit.

Zuckerberg and Chan may be taking a leaf out of Bezos' and Sánchez's playbook.

In January, Bezos and Sánchez were spotted channeling the "mob chic" look when they attended the Dolce & Gabbana Party at the Milan Fashion Week.

Lauren Sanchez and Jeff Bezos attend a Dolce & Gabbana parry in Milan in January 2024. Foto: Jacopo Raule/Getty Images

Both glow-ups appear to mark an intentional, choreographed shift in fashion choices by tech billionaires like Zuckerberg and Bezos. Both men have abandoned low-effort, casual dressing in favor of louder luxury, with a lot more bling.

And nowhere has that shift been clearer with Zuckerberg. The now-shredded Meta founder has ditched his once-standard array of gray t-shirts and hoodies for shearling brown jackets and other statement pieces.

Zuckerberg has also been down to trade fits with his fellow billionaires.

In March, Zuckerberg said he did a "jersey swap" with Nvidia CEO Jensen Huang. The pair were photographed swapping jackets, with Huang wearing Zuckerberg's brown coat while Zuckerberg wore Huang's iconic black leather jacket.

Zuckerberg even had major watch envy when he saw Anant Ambani's Richard Mille watch during the latter's pre-wedding celebrations in March.

"You know, I never really wanted to get a watch. But after seeing that, I was like, watches are cool," Zuckerberg said then.

Representatives for Zuckerberg at Meta did not immediately respond to a request for comment from Business Insider sent outside regular business hours.

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