- Tim Cook announced an Apple product launch set for next Wednesday.
- His post included a teaser video showing a glowing ring around a metallic Apple logo.
- A report suggests it could be a new iPhone SE. Apple shares rose by 2% after the announcement.
Tim Cook on Thursday announced that a new addition to the Apple family tree would arrive next week.
The Apple CEO posted a seven-second clip on X teasing a launch next Wednesday. He didn’t provide many details, though the clip showed a metallic Apple logo with a glowing ring around it.
“Get ready to meet the newest member of the family,” Cook said.
It’s unclear which part of the Apple family this member will belong to; the tech giant offers smartwatches, AirPods, MacBooks, and more.
One possibility is a new generation of the iPhone SE, the lower-cost phone Apple launched in 2016. The current model, which starts at $429, was last updated in 2022. A recent Bloomberg report suggests a new SE is expected this month, offering Apple Intelligence at a more affordable price than the other iPhones that are compatible with it.
Apple's shares were up by as much as 2% after Cook's Thursday teaser.