Meta’s new Threads app gained an ‘unprecedented’ 150 million downloads in under two weeks. Now it has to keep users happy

• With 150 million downloads, Threads set a new record for app growth far surpassing Pokémon Go.
• Threads has kept about 100 million active users a week, according to a data research firm.
• Yet, adoption has slowed. Instagram is now focused on performance and launching new features.

Instagram Threads continued to set a growth record into its second week, surpassing 150 million downloads of the app.