- Netflix's K-drama "The Glory" is about a woman seeking revenge on her high school bullies.
- The main antagonist wears flashy and expensive-looking outfits in every scene.
- A yellow tweed jacket the antagonist wore in episode seven has sold out four times.
"The Glory" is a story of vengeance, trauma, and power. It's the latest Korean hit to top viewership charts — and make waves in the fashion world.
The show's second part was released on Netflix on March 10. Within three days, it topped the Global Top 10 Non-English TV chart and had been watched for more than 120 million hours worldwide, according to Netflix.
The K-drama, which is inspired by true events, follows a woman in her late thirties seeking revenge on her high school bullies after a series of traumatic school incidents left her physically and mentally scarred.
In the show, the leader of the high school bullies, Park Yeon-jin — played by Korean actress Lim Ji-yeon — grows up to become a weather forecaster who marries into a wealthy family. She is seen in various flashy outfits throughout the series, often strutting around in expensive-looking shoes while carrying a branded bag.
She's become an instant style icon. Her outfits caught fans' attention, and various online communities quickly started sharing information on where the character's outfits can be bought.
"I hate the character but she's still so pretty," reads one comment on a personal blog.
"Her character is from an extremely wealthy household, but many of her outfits are actually really affordable," reads another comment.
Several online shopping platforms saw a surge in keywords such as "The Glory" or "Park Yeon-jin fashion" being searched, according to South Korean outlet Digital Daily.
A representative from W Concept, an online fashion retailer based in Seoul, told South Korean outlet Newsis that since the show's release, it has received repeated inquiries regarding the outfits worn by the characters of the show.
"There were especially more inquiries about the tweed jacket and one-piece that are both perfect for the spring season," W Concept told Newsis.
The yellow tweed jacket
Park wore the tweed jacket in question in episode seven of the series. It immediately sold out on W Concept's website upon the release of part one of the show on December 30, per Newsis.
The tweed jacket was designed by a South Korean brand called Vem.ver. The brand is known for its classy feminine looks, selling dainty outfits at a price range of $30 to $300.
The jacket — officially called "tassel point tweed jacket in yellow" — is listed for around $140 at a discounted price on Vem.ver's website and $196 on W Concept's website. In January, Vem.ver featured the jacket on its Instagram page, writing, "As there were many requests for restocking, it is expected to sell out quickly, so please buy it quickly!
W Concept restocked the jacket twice, and it sold out both times, per Newsis.
"We sold around 400 pieces of the jacket, and there were a total of four restocking events through which the jackets were sold out. We are currently holding our fifth round of restocking," a representative for Vem.ver told Insider.
As the Korean wave continues to take the world by storm with its TV shows and pop music, more people across the globe have begun to show interest in K-fashion. The hashtag #koreanfashion has almost 600 million views on TikTok and 8 million posts on Instagram.
K-pop idol Jennie Kim from Blackpink is among the many Korean celebrities to be named a fashion icon. Outfits that Kim wears, sponsored or not, often promptly fly off the shelves, earning her the nickname "sold-out queen."