The NBA’s return-to-work plan

Hello and welcome to Insider Advertising for April 16. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• The NBA's return-to-work plan.
• ABC News' new president Kim Godwin.
• TikTok micro and nano influencers.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

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Leaked memo reveals NBA's return-to-work plan that calls for remote staff to be back by September

• The NBA sent a detailed back-to-work plan that calls for staff to return starting in September, Claire reported.
• The league wants employees to be back in the office regularly starting October 4.
• The NBA also said it would accommodate people with childcare, holiday, or other situations that prevent them from returning.

Read the story.

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ABC News insiders are split about the hiring of new president Kim Godwin, the first Black executive to head a broadcast news network

• Disney hired Kimberly Godwin to run ABC News, making her the first Black exec to head a broadcast news division.
• Some insiders expressed concern about an outsider coming in, while others hope she will usher in more diversity, Claire Atkinson reported.
• Her challenges may include fostering a more positive environment at ABC News, where talent can be at odds.

Read the story.

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Instagram micro and nano influencers have higher engagement rates than celebs. But on TikTok it's the opposite.

• Instagram and TikTok are opposites when it comes to trends in followers engaging with creators, Sydney Bradley reports.
• On Instagram, the smaller the creator's following, the higher the engagement. On TikTok, the reverse is true.
• Two recent reports outlined the average engagement rates for influencers.

Read the story.

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More stories we're reading:

• Pearpop has raised $16 million to help influencers make money from 'collabs' with fans and other creators (Insider)
• Jeff Bezos downplays claims that Amazon workers are 'desperate souls' or 'robots' who can't take bathroom breaks, but admits the company needs to 'do a better job' for employees after their failed union push (Insider)
• Uber expects employees to come into the workplace 3 days a week when its office doors open in September (Insider)
• Outgoing CBS News president held up 'I hate my job' sign in meeting (Page Six)
• Dollar Tree sets up retail media network amid boom for discount category (Retail Dive)

Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.