Target is ditching an element of its pharmacy business that is so iconic, it was once featured in New York’s Museum of Modern Art.

The retailer’s beloved red prescription bottles with color-coded rings have been scrapped as a result of CVS’s takeover of Target’s pharmacy business. And shoppers aren’t pleased.

The Associated Press spoke with customers who were pouring new medications into old Target perscription bottles.

Others have taken to Twitter to express their displeasure.

https://twitter.com/sarah_lundberg/status/742845277585952769

https://twitter.com/madeleroi/status/730052807022104576

Marshal Cohen, chief retail analyst with market researcher NPD Group, told the Associated Press that the switch may have convinced a small percentage of customers to shop elsewhere.

Despite the outrage and associated media coverage, it doesn't look like Target has any immediate plans to switch back to the old, iconic bottle.

http://instagr.am/p/BF9lFtyn9ZN

On Tuesday, the company replied to a disgruntled customer's tweet, saying the retailer is"currently looking at options for the next generation of prescription bottles to make medication adherence and instructions easier to understand for our patients."

Target did not respond to Business Insider's request for comment.

Still, angry customers have continued to post about their outrage on social media.

https://twitter.com/boringguy9/status/781260652614656000

CVS opened its first pharmacy inside a Target in February, followingCVS's $1.9 billion acquisition of Target's pharmacy business. At the time, many worried that decreased competition could lead tohigher prices for customers.