Millionaires, billionaires, and tech titans are swarming to Sun Valley, Idaho — here’s a look at who’s attending Allen & Co.’s annual mogul fest

It’s that time of year again: the annual Allen & Company Sun Valley Conference, otherwise known as “summer camp for billionaires.”

The conference, which happens every July, attracts investors, moguls, and titans from industries ranging from tech to entertainment to sports.

It’s an opportunity for industry power players to talk business, make deals – the conference is credited with kindling major mergers like Comcast and NBC Universal – and unwind in a beautiful mountain lodge.

This year, plenty of familiar faces are expected to descend on Sun Valley, including Facebook CEO Mark Zuckerberg, Apple CEO Tim Cook, and Netflix CEO Reed Hastings.

Here’s a look at who’s been spotted arriving so far.

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PayPal CEO Dan Schulman, left, chats with Jonathan Nelson, founder of Providence Equity Partners.

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YouTube CEO Susan Wojcicki is already decked out in a Sun Valley 2018 hat.

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Michael Ovitz, co-founder of the Creative Artists Agency.

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Mary Barra, CEO of General Motors.

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Anne Wojcicki, co-founder and chief executive officer of 23andMe, snaps a photo in return as she arrives at the conference.

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Jeffrey Katzenberg, former chief executive officer of DreamWorks Animation and former chairman of Walt Disney Studios.

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Brian Grazer, founder of Imagine Entertainment, also takes a moment to take a photo of the press.

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Max Levchin, co-founder of PayPal and CEO of financial technology company Affirm, gives a wave.

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Y Combinator president Sam Altman arrives at the Sun Valley Resort.

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Thomas Staggs, former COO of The Walt Disney Company.

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Michael Eisner, right, former chairman and CEO of The Walt Disney Company, and his son Eric Eisner, founder and CEO of Double E Pictures.

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Omid Kordestani, executive chairman at Twitter, keeps up with the World Cup games on his iPad.

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Investor and former AOL CEO Steve Case pauses to chat with the media.

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Comcast CEO Brian Roberts arrives at the conference.

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Uber CEO Dara Khosrowshahi makes an appearance.

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Shari Redstone, president of National Amusements and vice chairwoman of CBS Corporation.

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Sony Chairman Kaz Hirai.

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David Zaslav, CEO of Discovery Communications, speaks with the press.

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Rupert Murdoch, chairman of News Corp and co-chairman of 21st Century Fox, arrives with actress and model Jerry Hall.

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Facebook COO Sheryl Sandberg walks into a morning session with Bobby Kotick, CEO of Activision Blizzard.

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Eddy Cue, senior vice president of internet software and services at Apple.

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Kevin Tsujihara, chairman and CEO of Warner Bros. Entertainment.

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Shutterstock CEO Jon Oringer walks with Imran Khan, chief strategy officer at Snap.

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Nirav Tolia, co-founder and CEO of Nextdoor, a private social network for neighborhoods.

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Les Moonves, president and CEO of CBS, walks with his wife, the TV host and producer Julie Chen.

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Spotify CEO Daniel Ek and his wife, Sofia.

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Reid Hoffman, left, LinkedIn cofounder and partner at venture capital firm Greylock Partners, walks with Dan Rose, VP of partnerships at Facebook.

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Kering CEO Francois-Henri Pinault heads to a session with venture capitalist Vivi Nevo.

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Eric Lefkofsky, cofounder and chairman of Groupon and the CEO of biotech company Tempus.

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Verizon CEO Lowell McAdam.

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Michael Bloomberg, former New York City mayor and CEO of Bloomberg LP.

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Apple CEO Tim Cook is spotted in Sun Valley.

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Disney CEO and chairman Bob Iger.

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Ben Horowitz, cofounder of VC firm Andreessen Horowitz, makes an appearance.

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Sebastian Thrun, president of Udacity and CEO of Kitty Hawk, and Doreen Xia.

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Former Twitter CEO Dick Costolo gets some fresh air.

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Journalist Anderson Cooper takes a walk with former DreamWorks CEO Jeffrey Katzenberg.