• James Cromwell superglued his hand to a Midtown Manhattan Starbucks counter to protest the price of vegan milks. 
  • The stunt was a part of a larger protest by PETA to draw attention to the dairy industry's impact on climate change. 
  • "We all have a stake in the life-and-death matter of the climate catastrophe, and Starbucks should do its part by ending its vegan upcharge," Cromwell said in a statement. 

James Cromwell, "Succession" star and honorary director of PETA, superglued his hand to a Starbucks counter Tuesday in protest of the coffee chain's higher prices for vegan milk. 

The Midtown Manhattan "glue-in" was part of an effort with PETA, who live-streamed the event on Facebook

Police showed up shortly after the protest began to shoo away other protestors who crowded the store with signs, CBS News reported

Cromwell and another man stayed in the store as their hands were still stuck to the counter. 

Eventually, the pair freed themselves from the glue, closing out the demonstration, CBS reported. 

"My friends at PETA and I are calling on Starbucks to stop punishing kind and environmentally conscious customers for choosing plant milks," Cromwell, who plays Ewan Roy on the HBO show, said in a statement released by PETA.

"We all have a stake in the life-and-death matter of the climate catastrophe, and Starbucks should do its part by ending its vegan upcharge."

Representatives for Cromwell, PETA, and Starbucks did not immediately respond to Insider's request for comment. 

This story is developing. Please check back for updates.

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