- Subway has partnered with NFL stars to recreate their favorite subs.
- Football fans will be able to buy the subs from Saturday.
- Subway is joining other brands in trying to reach the game's expected audience of 100 million.
Subway is catering to Super Bowl hype with the introduction of a new line of subs created by some of the NFL's big names.
Seattle Seahawks quarterback, Russell Wilson, Jacksonville Jaguars' Trevor Lawrence, and former Seattle Seahawks star, Marshawn Lynch, have each designed their favorite sandwich.
The new menu – named The Vault – will debut at The Super Bowl Experience opening Saturday in Los Angeles. Football fans will have the opportunity to enter the popup Subway Vault and receive autographed signature subs from the stars. The sandwiches will be available to order on Subway's site and app.
Wilson's "The Dangerwich", Lynch's "The Beef Mode" and Lawrence's "The Sunshine Sub" offer a choice of fillings, including pepperoni, roast beef and turkey.
"Our athlete partners are some of our most passionate Subway fans, so it was a natural fit to create a collection of their favorite sandwiches, and Super Bowl LVI is the ideal location to introduce these sandwiches and The Vault to our fans," said Carrie Walsh, Subway's global chief marketing officer.
The Los Angeles Rams and the Cincinnati Bengals go head to head at Super Bowl LVI February 13, setting the stage for one of the biggest advertising opportunities of the year. Brands like Pepsi, Budweiser, and Doritos will join Subway in trying to reach the Super Bowl's mass audience, expected to hit 100 million this year.
NBC Universal, which will televise the game, is charging brands $6.5 million to run a 30-second clip.