A new 70-page report breaks down the state of social shopping. Here are 5 key takeaways, from the most popular items to the top platforms

• Almost half of US consumers bought products via social media this year, according to a new survey.
• Social platforms like TikTok are investing in shopping tools, and consumers’ behavior is shifting.
• Here are 5 takeaways from the new survey, conducted by The Influencer Marketing Factory.

Almost half of American consumers have bought something on social media this year, a new survey has found, as tech companies push for people to buy and sell products on their platforms.