A Snapchat influencer who’s made over $1 million since November explains her 3 main posting strategies

• Sarah Callahan has around 700,000 subscribers on Snapchat.
• She’s earned over $1 million by posting videos on Snap’s TikTok copycat feature, Spotlight.
• Callahan shared tips with Insider on what’s been successful for her when posting Spotlight videos.

Sarah Callahan spends much of her day on Snapchat.

The actress, model, and fitness influencer aims to post a new video on the app every five minutes.

“I have a timer and I’m posting video after video,” she said. “My whole entire day I just post Spotlights. It’d be stupid of me not too.”