- Self-taught baker Eloise Head decided to begin the isolation baking project @fitwafflekitchen after the UK went into lockdown.
- Head had been showcasing restaurants on her popular Instagram @fitwaffle, but wanted to switch gears as the world went into quarantine.
- She began sharing simple three-ingredient recipes that she knew people could easily replicate, and they’ve been huge hits on social media.
- Head’s three-ingredient Oreo fudge recipe has received more than 2 million views on TikTok at the time of writing.
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As London went in lockdown and restaurants began closing their doors, food influencer Eloise Head decided to switch gears.
Head, who is behind the popular Instagram page @fitwaffle, began an isolation baking project that she dubbed @fitwafflekitchen.
In just one month the new page has gained more than 40,0000 followers, and Head’s recipes have reached millions of people on Instagram and TikTok.
None have been more popular than Head’s three-ingredient dessert recipes, which show people how to make mouthwatering treats with their favorite cookies and candy in just a few simple steps.
Eloise Head told Insider that she never expected her baking page to be such a big hit on social media
"I wanted to add value and share simple, enjoyable recipes that people could make at home to pass the time and have fun," she said.
"I knew people would try the recipes, but I didn't quite expect it to be as popular as it is."
Head, who is completely self-taught, never set out to be a baking influencer. When she first launched her @fitwaffle Instagram page four years ago, she intended to focus on a mixture of fitness and food.
Head wanted to show her followers that they could still "enjoy indulgent foods in moderation" while living a healthy lifestyle.
"The food posts swiftly took over the page, although I do still enjoy fitness and train five to six times per week," she said. "Before quarantine, I would generally explore and work with restaurants around London, showcasing their foods across @Fitwaffle."
There wasn't much time for baking, but then British Prime Minister Boris Johnson announced the national lockdown on March 23.
Head was suddenly home a lot more than usual, so she decided to get back into the kitchen, and share the journey with her followers.
"I started the page to get people having fun at home by baking simple, indulgent recipes, whether it be on their own or with children during the current times," she said. "Each Instagram post is a recipe video, and takes less than a minute to watch."
Head immediately started receiving positive feedback, including dozens of messages from people who were making the desserts at home.
But it was her three-ingredient recipes that really got people excited
Head's three-ingredient Oreo fudge recipe has been liked by more than 750,000 people on her Instagram pages, and been viewed more than 2.6 million times on TikTok.
The simple recipe requires one tin of condensed milk, 510 grams of white chocolate, and about 20 Oreos. And there are just five steps.
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@fitwaffle Oreo fudge Recipe! ##recipe
Head is focusing on simple recipes with few ingredients because she knows that many people have limited resources at the moment
"I wanted to include some very simple recipes so there was more chance for others to have the opportunity and ingredients to make them," she said.
Head has especially enjoyed creating different three-ingredient recipes for fudge, which she says she has loved since childhood.
"When I saw that you could replicate the fudge texture and include cookies and chocolates, I wanted to get experimenting," she said. "So far I've made seven different fudges."
Head's fudge recipes have included everything from Kit Kat and Twix bars to Lotus Biscoff cookies and Reese's Cups
"I find that people tend to have their favorite biscuits, chocolates, and spread so, when they're included in a recipe, they're instantly drawn to them," she said. "This past month, I have had so many requests to incorporate popular ingredients such as Lotus Biscoff and Nutella."
She also has dozens of other recipes that require a few more ingredients, but still keep things simple, fun, and delicious
"My absolute favorite has been the cinnamon swirl banana bread," she said. "And I also really enjoyed the Oreo-layered brownie."
Head also recommends giving her Lotus Biscoff loaf cake a try, and checking out all her brownie recipes.
"The brownie recipes are super easy and fun," she said. "And I think people can get really creative with what they add to the no-bake cheesecakes."
Whichever recipes you decide to try, Head said the point is to have fun in the kitchen.
"The whole purpose of the @Fitwafflekitchen page was to give everyone the opportunity to bake and make use of the spare time they have at home," she said. "So enjoy the process from start to finish!"
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