• Selena Gomez’s music video for her new song “Past Life” features the singer’s face embedded in the sweeping landscape views.
  • The effect is thanks to Scan Truck, a mobile 3D studio that is popular in Hollywood and involved in such film projects as “The Avengers: Endgame” and “Venom.”
  • The system features 200 cameras trained on the subject that capture photorealistic images to render into a 3D modeling.
  • The truck allowed the artist to shoot her music video and still abide by social distancing guidelines amid the COVID-19 pandemic.
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The music video for artist Selena Gomez’s new song “Past Life” features sweeping views of mountainsides and seascapes, at first glance. But upon looking more closely, you’ll notice what appears to be an ear embedded in a cliff here, or a row of eyelashes in the distance there.

It turns out close up views of the singer’s face do indeed star in the surrealistic music video, thanks to a 3D scanning service favored by the industry. In a post tweeted Thursday, Gomez explained how the Scan Truck works.

“I stepped into it on my own and it scanned my face up close, which is why the music video looks so real!” she tweeted. Gomez’s new song also features Trevor Daniel.

According to the Scan Truck website, the system is a "3D scanning spaceship on wheels" that acts as a "mobile photogrammetry studio" for movies, video games, commercials, and more. The mobile studio features 200 DSLR cameras trained on the subject to capture photorealistic scans, which are then incorporated into a 3D generated concept. The company's portfolio includes Marvel's currently stalled "Black Widow," "Us," "Venom," "The Avengers: Endgame," and more.

With the COVID-19 pandemic impacting productions and projects across various sectors, artists are having to get creative with how they, well, create.

You can watch Gomez and Daniels' new music video below.