- JCPenney and Sears are both department store chains that have seen better days.
- Sears avoided liquidation in February after it was bought by the company’s chairman, Eddie Lampert. The store recently laid off 250 employees at its corporate headquarters and expects multiple store closures.
- JCPenney plans to close 27 stores in 13 states and reported a 9% same-store sales decrease for the second quarter of 2019.
- We shopped at both stores and saw similar issues in each, but JCPenney’s in-store features and better offerings made it the better store overall.
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Things aren’t looking great for JCPenney and Sears.
Though practically bedrocks of American retail, both stores have fallen on hard times.
Sears chairman Eddie Lampert bought the company in February to help it avoid liquidation, but the company recently laid off 250 employees at its corporate headquarters and announced multiple store closures across the country.
JCPenney is also struggling, and has struggled to grow sales and growth. The company reported a 9% same-store sales decrease for the second quarter of 2019 and had plans to close 27 stores in 13 states.
Both Sears and JCPenney are struggling - and the proof is in the stores. We shopped at both and saw messy aisles, lots of sales, and broken mannequins galore.
Overall however, JCPenney was in better shape than Sears for a few key reasons, including better offerings in certain departments and multiple in-store centers like a salon and portrait center.
Here's what we saw:
First, we stopped by a JCPenney in a Jersey City, New Jersey mall.
We entered through the second floor, which included the jewelry, accessories, and men's and women's clothing sections. We started browsing in the women's section.
Here, we found a lot of basic items with muted tones. Overall, everything seemed pretty conservative in terms of style.
However, we did find this eye-catching yellow wraparound top for $37.
For the most part, the options in the women's section seemed to be catering to an older crowd.
A lot of items in the dress section were on sale, but some of them were still somewhat expensive, like this two-piece maroon evening gown that was listed at $120.
In the shoe section, we found everything from sneakers to heels, plus a prominent display of shoes from the Nike brand. There was a "buy one, get one 50% off" deal for many pairs of shoes.
JCPenney had a large jewelry selection that had some appealing options. We loved the colors we saw in this display.
We also found a similarly colorful display of watches, which were 25% off for JCPenney credit cardholders.
Interestingly, we stumbled upon a Sephora store in the middle of JCPenney. This partnership between the two stores was designed to increase foot traffic, though when we were there, it was pretty empty.
Source: Business Insider