• The 1928 Rolls-Royce 40/50hp Phantom I Ascot Dual Cowl Sport Phaeton used in the 1974 film “The Great Gatsby” is headed to auction via Classic Promenade Auctions.
  • From 2011 to 2019, it underwent a ground-up restoration that cost $1.2 million.
  • It is estimated to sell for between $1.5 million and $2 million.
  • Visit Business Insider’s homepage for more stories.

Scott Fitzgerald fans rejoice: You’ll soon have a shot at owning the iconic yellow Rolls-Royce famously featured in the 1974 film “The Great Gatsby,” which starred Robert Redford and Mia Farrow.

The 1928 Rolls-Royce 40/50hp Phantom I Ascot Dual Cowl Sport Phaeton will be auctioned through Classic Promenade Auctions starting on Monday, October 12, Hagerty first reported. An emailed press release claims that this example is believed to be the only Ascot Sport Phaeton built with the dual cowl to match the description in The Great Gatsby: “…terraced with a labyrinth of windshields that mirrored a dozen suns.”

In the interest of accuracy, the car was repainted in this creamy yellow color and its interior dyed green in order for it to make its film debut.

Classic Promenade is giving the car a pre-sale estimate of between $1.5 million and $2 million. Keep scrolling to see more.


This 1928 Rolls-Royce 40/50hp Phantom I Ascot Dual Cowl Sport Phaeton is the one famously used in the 1974 film “The Great Gatsby.”

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

In the movie, the car is driven by Jay Gatsby, who was played by Robert Redford.

Foto: 1928 Rolls-Royce 40/50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

Author F. Scott Fitzgerald gave Gatsby a Rolls-Royce because it represented the utter opulence and extravagance that the character surrounded himself with.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

In the book, it is described as having “a rich cream color, bright with nickel” and “a sort of green leather conservatory.”

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

For the movie, the car was repainted yellow and its interior dyed green to match the book’s description.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

It will soon be up for online auction through Classic Promenade Auctions, which is based on Phoenix, Arizona.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

You can view the listing here.


The car underwent a ground-up restoration between 2011 and 2019.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

In total, the cost of the restoration was about $1.2 million.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

It was even shown at the 2019 Pebble Beach Concours d'Elegance.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

The car has appeared with Redford on magazine covers, as well as in GQ and Vogue articles.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

Because of its big-screen fame, literary association, and restoration, this is a Rolls-Royce unlike any other.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

Classic Promenade gives the car a pre-sale estimate of between $1.5 million and $2 million.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

It shows 73,848 miles on the clock.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

And looks to be truly a massive car in person.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

The car was originally delivered to and owned by Mildred Loring Logan of New York City.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

Later on, it was owned by George Washington Hill, the president of American Tobacco Company.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

The Gatsby Rolls will be available via online auction from Monday, October 12, through Sunday, October 25.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade

Bidding begins at 10 a.m. PST.

Foto: 1928 Rolls-Royce 40:50hp Phantom I Ascot Dual Cowl Sport Phaeton. Source: Courtesy of Classic Promenade