Why a former auto industry CEO thinks Croatian supercar and technology firm Rimac is the next EV powerhouse

• When 90-year-old Italian design firm Pininfarina launched a car brand, Michael Perschke was its first CEO.
• Perschke left and is now the head of a seed investment group called New Automovile Development.
• Perschke told Insider why he thinks Croatian EV supercar maker Rimac Automobili is the future.

Michael Perschke has been all over the automotive map, from directing Audi India to becoming the CEO of ultra-luxury EV company Automobili Pininfarina upon its 2018 launch. He attributes a lot of that to his broad network in the field.

“I never really applied for a job, I basically always followed people,” Perschke told Insider. “Most of the positions I got were from personal relationships.”