Primark is known for its convincing takes on designer fashion – and its latest addition might be the best yet.
The bargain high street chain is selling a selection of heels that look almost exactly like Valentino’s cult Rockstud range for as little as £12 ($16) instead of £535 ($719).
Up for grabs are classic and ankle strap pumps – as well as a studded ballerina flat – in a range of colours inspired by the designer.
Below, you can see a comparison of the pumps.
On the left are the £535 Valentinos in nude, and the £12 Primark pair on the right:
https://twitter.com/ChaoticCrown/status/912588442420240384
These are Valentino's Rockstud ankle-strap pump, which cost £650...
http://instagr.am/p/BZfo4-kBdWJ
...compared to Primark's £14 version.
http://instagr.am/p/BYTPjxQBnOZ
A number of fans have taken to social media to express their joy in their bargain finds.
Spotted at Westwood Cross😍. No these aren't £650 Valentino's...they're £14 @Primark heels! 😱Like for a little #Primarni appreciation... pic.twitter.com/WtwhzMspML
— Westwood Cross (@WestwoodCross) September 21, 2017
These might not be the most weather appropriate for AW but the Valentino inspired flats from @primark are very cute! Gorgeous colour too. pic.twitter.com/J1dgDFWeSF
— Bridges Sunderland (@BridgesSund) September 9, 2017
Ahhh when you can't afford Valentino but Primark do a pretty good version anyway ❤ #shoes… https://t.co/7QIrfdZyfp
— wishiwore... (@wishiwore) September 2, 2017
Primark absolutely coming through with VS candy stripe pajamas and Valentino stud heels. Thank u hun.
— Queen B (@RoeyQueen) September 2, 2017
https://twitter.com/jem_baylis/status/886561869892395008https://twitter.com/nattt_ox/status/881173655111290880
But one shopper was less than impressed and thought Primark should leave it to the pros.
I'm actually embarrassed for Primark trying to mug off Valentino heels, like why bother??🤔🤔
— Betsy B (@bullockbetsy) June 8, 2017
This is hardly the first time Primark taken inspiration from high fashion.
It has sold Prada lookalikes for £8 instead of £470, and slippers that look just like Gucci for £8 instead of £480.
Most recently, it launched Minnie Mouse heels that looked just like Italian designer Oscar Tiye's for £14 instead of £430.