• House flipping isn’t all reality TV makes it out to be.
  • Flipping houses can be rewarding and a good investment, but you should be prepared for unexpected problems, budget increases, time-inducing mistakes, a longer renovation timeline, and issues selling on the market.
  • Here’s what house flipping is really like, according to those who’ve done it.
  • Visit Business Insider’s homepage for more stories.

“Flip or Flop” – it’s not just the name of one of HGTV’s most popular home-improvement shows but the reality of house flipping.

Buying a home, renovating it, and reselling it can be a hit or a miss. If it’s the latter, be prepared for a financial hit.

But that’s not preventing people from flipping houses. American homeowners flipped 217,000 single-family homes or condos in 2017, the most in 11 years, reported Ronda Kaysen of The New York Times, citing real estate data company ATTOM Data Solutions.

But flipping houses isn’t as easy as reality TV makes it out to be – or as quick. We talked to several people who have been through the process of flipping a house more than once, and many said the real-life timeline of house flipping is longer than depicted. The consensus? You need to be prepared for unforeseen circumstances, especially going over budget.

You're also bound to learn the hard way from mistakes. One house flipper spent a grueling amount of time scraping wallpaper off her kitchen, while another didn't check how laminate flooring fit together before purchasing it, resulting in complications when it came to laying it down.

And then there's the housing market. Sometimes, a flipped house will take longer to sell or won't sell for as much as you anticipated, decreasing your profit.

But that's not to say house flipping can't be rewarding - or a good investment - especially if you love doing it.

Here's what house flipping is really like, according to house flippers themselves.


House flipping involves buying an investment home, renovating it, and reselling it quickly to make a profit.

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You can make serious money if all goes well, but it's not a surefire way to get rich. There are a lot of details to house flipping that can get overlooked. In fact, house flipping isn't what HGTV makes it out to be. Here's what it's really like, according to those who've done it.

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From lenders and investors to lawyers and contractors, it's a high-cost business, house flipper Justin Pierce said in an article in The Washington Post. This leaves things out of your control. "You feel pretty helpless when a contractor messes up your project and walks away," Pierce, who's based in Virginia, said.

Foto: sourceBess Sadler/Flickr

Source: The Washington Post


Pierce called it "knowledge-intensive," saying it's best if you have knowledge in real estate market specifics, real estate and business law, insurance, contracting, negotiations, and project management.

Foto: sourceBess Sadler/Flickr

It's also high-risk with low margins. "The biggest risks are in valuing the property, determining the renovations, and managing the construction," Pierce wrote.

Foto: sourceBess Sadler/Flickr

Source: The Washington Post


Pierce also said it's time-consuming and hard to delegate and scale. "At least half of the work of flipping a house is finding the house in the first place," he said. "Once you find the deal, you have to line up funding, develop a scope of work and get contractors' bids."

Foto: sourceteofilo/flickr

Source: The Washington Post


When Cassandra Monroe and her mother and brother inherited a home in Iowa, she didn't know what to do with it at first.

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Source: Domino


"It definitely needed cosmetic work and some serious tender, love, and care," she told home magazine Domino.

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Source: Domino


The kitchen was small and was "dated brown," according to Monroe. She wanted to open up the space with an all white, grey, and stainless steel palette.

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The first step was scraping off the dated wallpaper.

Foto: sourceCassandra Monroe

"Scraping off that stubborn wallpaper (to expose the patterned off-white walls) and tearing off that paneling was so satisfying," Monroe told Business Insider.

Foto: sourceCassanrda Monroe

The walls were finally replastered and painted. At this point, Monroe started washing and sanding the cabinetry to prepare for painting them.

Foto: sourceCassandra Monroe

She spent many days and nights painting and refinishing the kitchen cabinets.

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"The hardest part of the process was being patient with the work and how long and laborious it was," she said.

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Source: The Everygirl


"There were some days when we were honestly burned out and didn’t even want to look at the home — so we took our days off when we needed to get a fresh mind before working again," she said.

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Source: The Everygirl


But the hard work was worth it — the kitchen transformation ended up being one of her favorite parts.

Foto: sourceCassandra Monroe

Source: Domino


She's also really proud of the bathroom transformation, pictured here at the beginning of demolition.

Foto: sourceCassandra Monroe

"We knew from the beginning that we wanted to completely gut the bathroom and start over fresh, so we wanted to get it torn apart as quickly as possible so we could start working on it," Monroe said.

Foto: sourceCassandra Monroe

But it was a process. "What a difference tearing down the shower area and cabinets made already!" she said. "Still, more needed to be done to get this bathroom where we wanted it."

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"With the bathroom renovation, I wanted to demonstrate that a small bathroom can transform (in this case, the only bathroom in the house) into looking and feeling larger with lighter paint colors and strategic storage," Monroe said.

Foto: sourceCourtesy of Cassandra Monroe

"Occasionally I would get this feeling of 'Is this ever going to be done?'" she wrote. There were days where we were wondering if we would see the light at the end of the tunnel for this project since there was still so much to do." She began to see progress at the halfway point.

Foto: sourceCourtesy of Cassandra Monroe

Source: The Everygirl


"The easiest part of the process was realizing exactly how I wanted to update the home cosmetically," she wrote.

Foto: sourceCourtesy of Cassandra Monroe

Source: The Everygirl


But sometimes it was difficult to figure out what to do with certain spaces, she said. Monroe wanted to turn this closet into a bookshelf, but didn't know what to do with the wood on the bottom.

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The most challenging part of the renovation for Monroe was sticking to a timeline and budget. Instead of finishing the project in their desired six months, it took 10. They also went over their budget by $3,000.

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Source: Domino


They tried to do as much as the could by themselves to save costs, including taking apart parts of the home and painting everything.

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Source: The Everygirl


"There are always unforeseen circumstances that come up though, which is why I didn't get too hard on myself when we went past our timeline," she said.

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Source: Domino


"I will say that in my personal experience, the timeline goals are definitely different in real life compared to what you see on the home design or flipping shows," she wrote. "Our crew consisted of four people, including the contractor."

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Source: The Everygirl


Tania Griffis also realized that projects often take longer than anticipated. She and her husband have flipped five houses in Dallas, Texas, in the past nine years — while living in them.

Foto: sourceTania Griffis

Instead of the proposed two months, this kitchen took more than six months to finish. "It was mainly small details that you would never think of that took so long — grout, sealing, trim work, etc.," Griffis told Business Insider. "The unsexy things they don't show on TV ... real life is not like HGTV!"

Foto: Kitchen before.sourceTania Griffis

"We always tell people to triple the time they think it will cost and double the amount you think you will spend," Griffis added. "Be prepared!"

Foto: Kitchen after.sourceCourtesy of Tania Griffis

Another kitchen remodel she worked on had several issues — narrowness, poor lighting, lack of counter space, and a non-functional pantry.

Foto: sourceTania Griffis

Source: Run to Radiance


"Demoing a kitchen is a lot harder than it looks on TV," Griffis wrote in her blog, Run to Radiance. "Tile and drywall and cabinets are all pretty tough materials."

Foto: sourceTania Griffis

Source: Run to Radiance


They had no energy to jackhammer out the tile floor, so they hired a crew, who removed the flooring in less than a day. When Griffis and her husband removed it themselves in their last house, it took weeks.

Foto: sourceTania Griffis

Source: Run to Radiance


They also hired workers to install the tile to make things easier.

Foto: sourceTania Griffis

Source: Run to Radiance


But after all the work, it ended up being her favorite kitchen remodel to date.

Foto: sourceTania Griffis

Source: Run to Radiance


Another kitchen had a few low points. "It was extremely small — there were only a few feet for prep work (literally)," Griffis said. "The cabinets were also old and falling apart."

Foto: Kitchen before.sourceTania Griffis

They replaced the cabinets with pre-painted Home Depot base models, extended the kitchen by several feet, brought in stainless steel appliances ("steel sells," Griffis said), and added affordable granite countertops.

Foto: Kitchen after.sourceTania Griffis

And then there was the kitchen in her fifth flip, which had dark cabinets, cracked windows, popcorn ceilings, and outdated appliances.

Foto: sourceTania Griffis

Source: Run to Radiance


It also had a funky layout; after coming up with several floor plans, they opened up the kitchen to the living room.

Foto: sourceTania Griffis

Source: Run to Radiance


This was after they asked the contractor to do work for layout options they later discarded — like taking down the upper cabinets for open shelving. The cabinets later came back up after Griffis felt it looked lopsided.

Foto: sourceTania Griffis

Source: Run to Radiance


They also didn't have the budget for in-ground piping and electric, so they had to keep two columns on either side of the island to run electric and gas pipes.

Foto: sourceTania Griffis

Source: Run to Radiance


And they couldn't afford to replace the greasy and dirty cabinets, so Griffis went with Plan B: Painting them white.

Foto: sourceTania Griffis

Source: Run to Radiance


Sometimes, you have to learn how to do things yourself and get creative. Griffis' husband taught himself plumbing when remodeling this bathroom. They moved a single small sink to replace a "super long, weird counter area," she said.

Foto: Bathroom before.sourceTania Griffis

They then made the sink a double and turned the area where the old sink was into a closet, which Griffis said was ideal since it's a master suite.

Foto: Bathroom after.sourceTania Griffis

She also had to get creative in a different bathroom, where she wanted a bigger tub. "It was tiny and gross. Stained all over and the fixtures were kind of ridiculous," she wrote on her blog.

Foto: sourceTania Griffis

Source: Run to Radiance


She also wanted more space and different flooring because the tiles were damaged, cracked, and uneven, she wrote.

Foto: sourceTania Griffis

Source: Run to Radiance


"Thankfully, enlarging an existing shower is not as hard as you would think — just take space from an adjoining room," Griffis wrote. They ended up taking space from a hall closet.

Foto: sourceTania Griffis

Source: Run to Radiance


They had the shower door removed and the tub replaced and re-tiled. "We had basic shower fixtures, but I teamed up with a company to replace them and add higher-end gold ones," Griffis said.

Foto: sourceCourtesy of Tania Graffis

Some rooms need more work than others. In one master bedroom, it took Griffis about 12 hours to remove the border strip along the top of the walls.

Foto: Master bedroom before.sourceTania Griffis

"We learned from our mistake and with the rest of the home just re-textured right over the wallpaper," she said. "I would only recommend that if the wallpaper is as impossible to get off as this one was!"

Foto: Master bedroom after.sourceTania Griffis

They also had a particular challenge with one living room when they purchased laminate flooring without trying to put a few pieces together in the store.

Foto: Living room before.sourceTania Griffis

By the time they realized how difficult it was going to be, they were under a tight timeframe and couldn't return the laminate. It took them five times as long to put together as another floor would have.

Foto: Living room after.sourceTania Griffis

The underlayment also didn't go as planned. Griffis got a package deal with free underlayment, but it wasn't high quality.

Foto: sourceTania Griffis

Source: Run to Radiance


"It tore and ripped constantly if you stood on it the wrong way or if you had to crawl on your hands and knees (which you are doing 90% of the time!)," she wrote. "We were able to patch the holes with duct tape but it was a pain in the rear for sure."

Foto: sourceTania Griffis

One thing that did go well was whitewashing the fireplace bricks. "I think this has been the cheapest, easiest high impact project we have done yet!" she wrote.

Foto: sourceTania Griffis

Source: Run to Radiance


They made the whitewash mix out of equal parts paint and water.

Foto: sourceTania Griffis

Source: Run to Radiance


Griffis said they've learned a lot from their mistakes and years of experience. "My best advice — if someone wants to be successful with a flip, find someone with experience and pay them for their expertise. It's absolutely the best investment you can make!" she said.

Foto: sourceTania Griffis

"You always have to find a balance when flipping between budget, comps, style, and practicality, particularly when you are living in a home while doing the work," she said. "Keep in mind the goal (and plan for extra money and time!)."

Foto: sourceTania Griffis

Griffis also learned the hard way that homes can sit on the market longer than expected — this home was the only flip Griffis did that didn't get multiple offers on day one.

Foto: sourceTania Griffis

"We weren't prepared for that, and the three weeks we waited felt like an eternity," she said.

Foto: sourceTania Griffis

Carl, who has flipped five homes in Colorado, bringing in over $400,000 in profit (the foundation for what later became a $1.2 million nest egg), also dealt with market problems.

Foto: sourceCourtesy of Carl

Source: Coach Carson


He hoped to sell a flip he bought for $535,000 in 2006 for $1 million, but it only sold for $725,000 because of the Great Recession, he told Business Insider. He spent at least 2,000 hours working on the home with no financial gain.

Foto: sourceCourtesy of Carl

"Luxury homes were hit hardest and ours was no exception," he said. "From this flip, we learned that changing economic conditions can derail the best-laid plans."

Foto: sourceCourtesy of Carl

It's especially troubling considering the serious problem he dealt with while renovating — he removed the roof to build a second level, but a severe windstorm blew the tarps off the structure.

Foto: The living room before.sourceCourtesy of Carl

"In an effort to save the hardwood floors, the Mrs. and I ran around with buckets, plastic totes, and pots to catch the water," he said. "We ended up saving the floors, but we had to replace much of the sheetrock and electrical fixtures."

Foto: The living room after.sourceCourtesy of Carl

He flipped another home in 2013. "When we bought this home, it was a sad foreclosure that had seen better days," he said. "The home was infested with ants and the siding was falling off. It was a home only a flipper could love."

Foto: sourceCourtesy of Carl

They hit a roadblock when applying for a permit — they learned an addition was put on the home without approval and violated setback ordinances. "Luckily, the city inspector didn't make us tear it down, but we had to rebuild parts of it because it had not been constructed to code," he said.

Foto: sourceCourtesy of Carl

He balanced remodeling the home with a full-time job, so it took him five years to complete. However, the time paid off: The house, purchased for $175,000, is now worth $550,000 (he's currently living in it and has yet to sell).

Foto: The kitchen before.sourceCourtesy of Carl

"If I could do it over again, I would have waited until I retired to work on this house," he said.

Foto: The kitchen after.sourceCourtesy of Carl

Liz and Jason Haynsworth have flipped more than 10 homes. They run Haynsworth Custom Homes in Dallas, Texas, and have renovated roughly 20 properties and built half a dozen homes from the ground up, Liz told Business Insider.

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Source: It's Great to be Home, Haynsworth Custom Homes


According to Liz, their two biggest challenges with flipping houses are streamlining the schedule and getting the floor plan just right.

Foto: A kitchen before it was flipped by Liz.sourceLiz Haynsworth

"We've found that it pays to reimagine the floor plan for today's buyers because homes that were built decades ago simply lack the features that a modern buyer expects," she said. "Even with the most beautiful finish-out, a home with a terrible floor plan will just sit on the market."

Foto: The kitchen post-flip.sourceLiz Haynsworth

Their second flip, she said, contained a kitchen, breakfast nook, living room, and covered patio that were "choppy, outdated, and not very livable." They needed help in the floor plan department.

Foto: The kitchen before the flip.sourceLiz Haynsworth

"Combining them required a lot of imagination and engineering — and a vaulted ceiling," she said.

Foto: The kitchen and great room after the flip.sourceLiz Haynsworth

Their tenth flip, a typical 50s ranch, also needed floor plan help — it was outdated with small rooms.

Foto: The house exterior before the flip.sourceLiz Haynsworth

"Many long nights were spent at this house, puzzling out how best to use its existing square footage," she said.

Foto: sourceLiz Haynsworth

They ended up keeping the original footprint of the home, but added a laundry room and powder bath.

Foto: The outside space where the laundry room and powder bath were added.sourceLiz Haynsworth

They also rejiggered existing rooms, transforming the hall bathroom into a master bath and the formal dining room into a fourth bedroom. The remaining rooms were opened up ...

Foto: The living room before the flip.sourceLiz Haynsworth

... like the living room.

Foto: The living room and fourth bedroom after the flip.sourceLiz Haynsworth

But the creativity and hard work involved is just an example of how rewarding a successful house flip can be in the end — a young family bought the house before it even hit the market.

Foto: sourceLiz Haynsworth