Courtesy of PepsiCo
- Pepsi Mango is the company's first permanent flavor launch in five years.
- Pepsi is promoting the new flavor through a national TV commercial with singer Jason Derulo.
- Pepsi Mango will be sold nationwide as a regular and a zero-sugar drink.
- See more stories on Insider's business page.
For the first time in five years, Pepsi is unveiling a new, permanent soda flavor.
Pepsi Mango will roll out nationwide on Monday, March 22, the soda company said Thursday. Pepsi will be launching both a zero sugar and regular version of the new drink, the company said in a press release.
The soda brand is promoting the new flavor through a national TV commercial "Take You Dancing," by singer Jason Derulo.
Courtesy of PepsiCo
"Our team has created a surprisingly perfect match with Pepsi Mango, combining the delicious taste of Pepsi cola with the flavor of a sweet, juicy mango," Todd Kaplan, Vice President of Marketing at Pepsi, said in the statement.
Pepsi said that it is expecting revenue to increase in 2021 as COVID-19 restrictions lift while vaccines roll out. Sales of comforting food, like soda and snacks, have been strong during pandemic lockdowns. The company posted a revenue increase of 8.8% to $22.46 billion in the fourth quarter ending December 26.
Earlier this month, Pepsi launched a line of cocktail mixers called Neon Zebra, as trends continue to show more consumers drinking at home. The product's launch also signals that Pepsi is taking a different approach in appealing to consumers who are seeking alcoholic alternatives to beer and wine.
As per its Pepsi Mango promotion, Pepsi will launch a new campaign in April to help single people find their match by turning its advertising inventory on select social media platforms into real dating ads, the company said.