- Netflix’s standard and premium plan prices are increasing in the United States.
- Premium plans will now cost $18, up from $16, while the middle option is increasing to $14, a $1 increase.
- The basic option will remain $9 per month for lower resolution streaming on a single screen at once.
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Netflix is raising the price for two of its three US subscription tiers.
The most popular plan, the standard plan, which includes high-definition streaming on up to two screens, now goes for $1 more at $14 per month, while the most expensive Premium plan got a $2 hike to $18 for 4K HDR and more screens.
The most basic plan will remain at $9 for lower resolution and one screen, the company said.
“We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members,” a spokesperson said. “We’re updating our prices so that we can continue to offer more variety of TV shows and films – in addition to our great fall line up. As always we offer a range of plans so that people can pick a price that works best for their budget.”
Netflix has been under press to add subscribers at a faster clip, afterposting lower-than-expected numbers in its third quarter earnings report earlier this month. Investors cheered the price increase, sending shares higher by more than 4% in trading Thursday.
