- Natural Light is branching beyond beer and seltzer with new alcoholic freeze pops.
- The move builds on the brand's existing line of lemonade-flavored lagers.
- See more stories on Insider's business page.
Natural Light's Frozen Icicles, adult freeze pops made by the budget beer brand, will be here in time for hot vax summer.
The brand known affectionately as Natty Light is releasing new additions to its alcohol offerings, including alcoholic popsicles and flavored vodkas, according to CNN Business.
The product, called Saturdays Frozen Icicles, is a continuation of the "Naturdays" line of flavored beers in such two sugary flavors: pineapple lemonade and strawberry lemonade. The popsicles have an eight percent alcohol content.
-Natural Light (@naturallight) April 20, 2021
Daniel Blake, a senior vice president at Natural Light, told CNN Business that the popsicles and other non-beer options are an effort to add variety to the brand's offerings.
The brand launched Saturdays, a lager with strawberry lemonade flavoring, prior to spring break in 2019. And in addition to the flavored beer, Natural Light released a spiked seltzer in 2019 to compete with the popular White Claw brand.
In the summer of 2019, Costco announced a line of vodka cocktails from its Kirkland Signature brand, with similar fruity flavors to Natural Light's freeze pops.