Drew Angerer/Getty Images, Elif Ozturk/Anadolu Agency via Getty Images
- A petition urging Walmart and Amazon to stop selling MyPillow's products passed 100,000 signatures.
- MyPillow CEO Mike Lindell, a Trump ally, continues to push voter-fraud conspiracy theories.
- At least 22 retailers have already cut ties with the company, including Sam's Club and Kohl's.
- See more stories on Insider's business page.
A petition urging retailers including Walmart and Amazon to stop selling products from MyPillow, whose CEO, Mike Lindell, keeps pushing voter-fraud conspiracy theories, has hit 100,000 signatures.
Lindell told Insider on Thursday that at least 22 retailers had cut ties with his pillow company since January, including Sam's Club, Kohl's, and Bed Bath & Beyond – but MyPillow's products are still selling on the websites of some retailers, including Walmart and Amazon.
The petition urges retailers to stop selling MyPillow's products. Its description says: "We will not support funding insurrectionists!"
This is a reference to the January 6 siege of the US Capitol, when rioters stormed the building in an attempt to disrupt the certification of the 2020 presidential election. Lindell, a staunch ally of former President Donald Trump, spread misinformation about the riot and claimed that some rioters may have been "plants."
On Wednesday morning, the petition had nearly 103,000 signatures.
Newsweek first reported on the news. Amazon, Walmart, and MyPillow did not immediately respond to requests for comment from Insider.
James Lanigan created the Change.org petition on January 15, after Lindell met with Trump on Trump's last Friday in office.
The meeting went viral after a Washington Post photographer took a photo of their meeting notes, which mentioned "martial law" and "foreign interference in the election." The meeting was held just over a week after the January 6 siege.
The petition initially called on Bed Bath & Beyond to pull MyPillow's products, too, but the retailer told Insider on January 19 that it would cut ties with the brand.
"We have been rationalizing our assortment to discontinue a number of underperforming items and brands," a representative said. "This includes the My Pillow product line."
During an appearance on "The Domenick Nati Show" in mid-March, Lindell said retailers who said they'd cut ties because of slow sales were "lying" and were "big losers."
Lindell also said calls for retailers to stop selling his products came from bots and trolls, adding that the companies who kept stocking MyPillow were "thriving."
Lindell told Insider that he expected retailers pulling MyPillow's products to cost the company about $65 million in lost revenue this year but that radio and podcast infomercials could plug the gap by driving more direct sales.
"I'm very confident that the radio and podcasts are going to make up a lot of the lost box-store revenue and retailers," Lindell said Thursday.