Stephen Maturen/Getty Images
- Mike Lindell's platform Frank is set to go live on Monday but VIPs can get access from Thursday.
- Lindell said he'd spent millions of dollars on the site's security, including its own servers.
- He described the site as a cross between YouTube and Twitter – but some content will be off-limits.
- See more stories on Insider's business page.
You can now sign up for VIP access to Frank, the social-media site being launched by MyPillow CEO Mike Lindell but if you choose to join, you'll still have to be careful about what you post.
Although the site supports free speech, people won't be able to post swear words, porn, or death threats, Lindell said.
Lindell, a staunch supporter of former President Donald Trump, first announced plans to launch his own social-media site in early March, after being banned from Twitter.
In a video posted this week to Frank's static webpage, which first went live in late March, Lindell said he had worked on the site for four years and it would be a "platform like no other."
Frank uses the tagline "the voice of free speech," and Lindell has previously said he would use the site to share evidence of his voter-fraud theory, which has been thoroughly debunked.
In the new video, which Newsweek first reported on, Lindell said: "You're not going to have to worry about what you're saying."
He did, however, note that there will be some content moderation on the site. "You don't get to use the four swear words: the c-word, the n-word, the f-word, or God's name in vain," he said. "Free speech is not pornography, free speech isn't 'I'm gonna kill you.'"
Details of this would be available in the site's mission statement when it goes live, he said.
Lindell added that he had spent millions of dollars on the site's security over the last four weeks because he expected the site to be the victim of cyberattacks.
"We're going to be attacked, but I have my own servers and everything," he said. "We're not going to be worried about Amazon taking it down, or YouTube, or Google, or Apple."
Social-media site Parler was booted offline by its previous web host Amazon Web Services. It was also shunned by other tech giants, including Apple and Google, after Trump supporters used it to call for more violence during the January Capitol riots because of its lax stance on moderating content.
Lindell said Frank would be "kind of like a YouTube-Twitter combination."
"You're going to have your own like YouTube channel, only that's your Twitter handle," he said.
A previous description of the site, which has since been removed, said that users would be able to "post videos, livestream television, distribute news and information, and find community and fellowship with likeminded Americans."
Lindell told "The Eric Metaxas Radio Show" in March that the site is "reverse-engineered," and that when influencers join, "they will now have a platform where all the people down here follow them instantly."
"They don't have to earn their followers," he added.
Frank's webpage includes a box where visitors can submit their cellphone number to receive a text code for early VIP access to sign up. Lindell said in the video that people who do would be able to get access to the site at midnight on Thursday.
He said the site is set to launch more widely at 9 a.m. on Monday for a two-day "Frankathon," during which he'll broadcast live on the site.