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- MyPillow CEO Mike Lindell has doubled down on his criticism of a leading accreditation group.
- He reiterated his views about the Better Business Bureau (BBB) on Steve Bannon's show "War Room."
- Lindell said BBB revoked MyPillow's accreditation after he went "all in" for former president Trump.
- See more stories on Insider's business page.
MyPillow CEO Mike Lindell has once again criticised a leading business accreditation group, accusing it of treating his company unfavourably.
Lindell shared his views about the Better Business Bureau (BBB) during an appearance on Steve Bannon's news show "War Room."
-PatriotTakes 🇺🇸 (@patriottakes) June 25, 2021
His comments come several years after BBB revoked the accreditation of Lindell's pillow company and products, in 2016. It dropped MyPillow's rating from an "A" rating to an "F." He has previously spoken out about it on several other occasions.
BBB describes itself as a service that seeks to improve trust between consumers and businesses by pushing companies to adhere to ethical codes of conduct. Membership is voluntary, and businesses pay fees for accreditation based on the number of full-time equivalent employees they have, according to their website.
BBB's Minnesota and North Dakota divisions said at the time that the accreditation was revoked due to customer complaints and the promotion of fake "buy one, get one free" advertisements that featured the pillow pundit, Newsweek reported.
But Lindell said he believes it was because of his support for former President Donald Trump.
He said BBB's actions towards MyPillow were a result of Lindell going "all in" for Trump during the 2016 presidential elections. "The Better Business Bureau, the crooked Better Business Bureau, which took me from an A+ to an F. Still an F is fantastic, people," Lindell said during his "War Room" appearance.
BBB did not immediately respond to Insider's request for comment.
Lindell has remained in the headlines this week, due to his ongoing legal battle against Dominion, the voting-machine company.
On Thursday, a federal judge expressed skepticism about arguments from Lindell, Rudy Giuliani, and Sidney Powell who want Dominion's defamation lawsuits against them disbanded.
Dominion is suing all three Trump allies over spreading misinformation about the 2020 presidential elections.
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