Meta is recovering from Apple’s privacy changes, Wall Street expects a return to major business growth

• Meta has struggled since last year to rebound from “ad signal loss” due to Apple’s privacy changes.
• Advertisers are seeing ad performance improve with the deployment of AI-led targeting.
• It’s expected to be a boon to revenue growth, while major layoffs and cost-cutting continue.

Meta’s troubles with advertisers for the last 18 months may soon be over.