Meet the top ad agency search consultants

Good morning and welcome to Insider Advertising for March 11. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• Meet the advertising consultants.
• Maria Bartiromo's Trump bet.
• Unilever moves to Publicis.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

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13 top consulting firms that help decide which advertising agencies will win millions in ad spending

• Patrick Coffee and Lindsay Rittenhouse identified 13 top consulting firms that help big marketers find new agencies.
• Every year, billions in ad spending changes hands as advertisers pick new agencies to handle their business.
• 2021 has been especially busy for agency searches, and consultants play a key role in that process.

Read the story.

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Fox News' Maria Bartiromo bet big on Trump. Insiders say it's a gamble that may destroy her career.

• Fox News' Maria Bartiromo is aiming for a coveted primetime slot as her next big career move, reports Claire Atkinson.
• Her embrace of the right could give her a shot – but it could cost her corporate America.
• The choice of new host is a high-stakes game for Fox News, which is trying to keep audiences tuned in post-Trump.

Read the story.

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Unilever is shifting a $30 million chunk of its North American advertising account to Publicis in a big blow to ad giant WPP

• Unilever has moved a chunk of its North American ad business to Publicis – a big hit to WPP, Patrick and Claire report.
• Sources say agency Arc Worldwide will now handle Unilever's retail and e-commerce work.
• The account is worth more than $30 million in annual revenue to WPP, sources said.

Read the story.

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More stories we're reading:

• Meet 28 of the most popular fitness influencers on TikTok, ranked by the average number of likes their videos fetch (Insider)
• Gen Z has started to reach gambling age and exclusive new research explores how their views on sports betting compare to Millennials' (Insider)
• Walmart is betting on a secret initiative called 'Project Glass' in the war against Amazon. See the full presentation outlining its plan. (Insider)
  
• HBO Max's strategy of releasing movies to theaters and streaming on the same day is very popular with consumers, according to a new survey (Insider)
  
• PepsiCo wants to calm a stressed nation with Driftwell (Adweek)
• YouTube reaches 120 million people watching on TV screens per month (CNBC)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.