- Meditation app Calm is searching TikTok for its next narrator, the winner to receive $5000.
- The app wants entrants to post TikTok videos narrating something original – from a text to a grocery list.
- Use of wellness apps like Calm surged during the pandemic.
Meditation app Calm is looking to TikTok to find the next narrator for its audio stories.
The app has announced a competition to find "TikTok's smoothest voice," Erik Braa, one of Calm's current narrators, said in a video posted by the company to their TikTok account.
The winner of the contest will record an audio bedtime story, joining a list of narrators that includes celebrities such as Matthew McConaughey and Kelly Rowland. The successful entrant will also receive $5,000.
Calm – which offers other features beyond bedtime stories including relaxing music options and breathing exercises – saw huge demand for its products during the height of the COVID-19 pandemic. It was the world's most-downloaded wellness app in April 2020, according to mobile app research firm Sensor Tower.
To enter the contest, participants must stitch a TikTok video to the one posted by Calm, reading aloud any of their original content of in a minute or less.
"A grocery list, your last text or a made-up story," Braa said of the options users have of narrating their video. "As long as it's original and oh-so-soothing."
According to Sensor Tower, the global demand for wellness apps such as Calm surged during the pandemic. The app has registered over 100 million downloads, according to its website.