MSCHF/Twitter
- Lil Nas X's shoe – made with one drop of human blood – sold out in under one minute.
- Brooklyn-based company MSCHF, which made the shoes, confirmed the news to Insider.
- The shoe knocks off the Nike Air Max 97, but Nike said it does not endorse the shoe.
- See more stories on Insider's business page.
Singer Lil Nas X's "Satan Shoe" – made with one drop of human blood – sold out in under a minute, the company told Insider.
Brooklyn-based startup MSCHF released the shoe on March 26, and said each one individually numbered 666 pairs would contain 60cc ink and one drop of human blood. The company released the 666 shoes for $1,018 each, as a nod to the Bible verse Luke 10:18: "So He told them, 'I saw Satan fall like lightning from heaven.'"
MSCHF co-founder Daniel Greenberg confirmed the shoe sold out in under a minute, but did not reveal whether the release was the company's most profitable. At the listed price, the release adds up to nearly $700,000 in sales.
The shoe knocks off the Nike Air Max 97, but Nike had no involvement in the shoe.
"We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes, and we do not endorse them," Nike said in a statement to The New York Times.
Greenberg told the Times six team members gave up blood to go into the collaboration with Lil Nas X.
Insider's Paige Leskin previously reported MSCHF has gone viral for selling unusual items like a $10 toaster bath bomb, an app for making stock investments based on astrological signs, and Nike sneakers filled with Holy Water.
MSCHF, co-founded in 2016 by former BuzzFeed employee Gabriel Whaley, received $11.5 million in funding as of January 2020. The company's Push Party app said it has a valuation of $200 million following an undisclosed deal with the venture capital firm Founders Fund.