- Kim Kardashian West is a pro at weaving her latest products and entrepreneurial ventures into her social-media posts.
- She announced this week that her shapewear line, Skims, would launch new body tape and pasties, which are set to go on sale Thursday.
- To show her followers how they could use the new Skims tape for a variety of outfits, she then shared photos on her Instagram Story that she said showed how she had “taped up.”
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Kim Kardashian West announced this week that her shapewear line, Skims, would launch two new products: body tape and pasties.
In posts on Twitter announcing the new products, set to go on sale Thursday on the Skims website, Kardashian West described the tape and pasties as being made of a sweatproof, stretchy material.
Representatives for Skims told Insider that the body tape and pasties were designed only for the breast area and confirmed that both products would be available in three colors.
A video on the Skims Instagram account demonstrates how the body tape is meant to be applied, instructing users to apply a 16-inch strip of tape from below each breast to the top of the shoulder.
http://instagr.am/p/B4x5nJanmpc
Kardashian West then took a personal approach to promote her brand's new body tape. She posted a series of photos on her Instagram Story highlighting how she said she'd "taped up" in the past and used body tape (in the form of duct tape and gaffer's tape) when sporting tricky necklines and iconic outfits.
On her Instagram Story, the Skims entrepreneur shared a photo from a 2018 KKW Beauty pop-up shop. She pointed out the elaborate white outfit she wore to the event, saying she recommended using body tape any time "a top is risky."
Kardashian West called tape a 'must' with open blazers
Here, she used a photo from a 2017 event in Los Angeles, where she sported her signature oversize blazer look, thanks to support from her favorite body-tape method.
The style icon showed fans how body tape could be a solution for lower necklines
Kardashian West subtly hyped up the versatility of the new Skims body tape and pasties products by showing how she'd used tape when wearing clothes with a variety of necklines. Here, she shared a photo of herself from 2017, when she wore a low-cut, pinstripe blazer-style dress.
Kardashian West shared how body tape could be used with backless dresses
She shared a photo of herself in a showstopping gown from 2018, writing: "I tape the front so I can wear a backless dress! Since you can't wear a bra."
On her Instagram Story, fans can also see a throwback photo from 2008, which Kardashian West said was the year she started experimenting with body tape as a shapewear solution
Though her Story didn't appear to contain any photos of her damaged skin, Kardashian West wrote on an Instagram Story slide: "I wish @skims tape existed because I will find pictures of my ripped skin once I took the tape off!"
If it wasn't obvious from her series of photos, Kardashian West is certainly a big believer in body tape. Only time will tell if Skims customers share her excitement toward the new products and her signature "taping-up" method.
- Read more:
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