5 key takeaways from a new survey on how influencers connect with audiences, from how they find creators to what fans buy from them

• A new study found what people are spending their money on based on creator recommendations.
• Education platform Teachable surveyed 1,000 people about their connections with creators.
• Here are five key takeaways for influencers from the November report.

Consumers are handing over their credit cards to pay for merchandise, podcasts, livestream access, and other products sold by creators, according to a November report from educational platform Teachable that analyzed how online audiences engaged with influencers.