JLM Couture is suing Hayley Paige Gutman and her fiancé for millions of dollars over the use of her name

• JLM Couture filed a new lawsuit against Hayley Paige Gutman and her fiancé over the use of her name.
• The company is suing both Gutman and Conrad Louis Clevlen for millions of dollars in damages.
• Gutman announced JLM brought Clevlen into their ongoing legal battle via Instagram.
• Visit Insider's homepage for more stories.

JLM Couture has filed another lawsuit against Hayley Paige Gutman – and this time, the company is also suing her fiancé.

The company and bridal designer are in the midst of an ongoing legal battle over the social-media accounts associated with the brand and the trademark to the name "Hayley Paige."

On May 3, JLM filed a complaint against Gutman, who is in the process of changing her name, and Conrad Louis Clevlen, who goes by Conrad Louis on social media, accusing the couple of copyright infringement, breach of contract, defamation, and more.

JLM alleges Clevlen helped Gutman breach her contract with the company

Insider was able to review JLM's lawsuit against Gutman and Clevlen.

It alleges Clevlen helped Gutman breach her contract with the company by allowing companies like Optimum Nutrition, Inc. to use her name without JLM's consent.

In addition, the lawsuit alleges that Clevlen "allowed Gutman to receive payments through his contract" with Optimum in an attempt to do business behind JLM's back.

JLM also claims Gutman licensed her name for an unnamed reality show with Clevlen in September 2020 and that she and Clevlen authorized the Calgary Bridal Expo Online to use the name "Hayley Paige" around February 2021 without the company's permission.

The suit also alleges Gutman's name being listed on the website for the couple's "All That Glitters" podcast is trademark infringement.

The lawsuit requests damages from Gutman and Clevlen on 18 counts, including $7,500,000 in damages from Gutman for allegedly breaching her contract with JLM and $500,000 in damages from Clevlen for alleged contributory trademark infringement.

The financial compensation requests total to over $44 million. JLM is also requesting a trial by jury.

JLM is also suing Gutman because of her posts about the lawsuit

Gutman has posted videos about her legal issues with JLM on her @allthatglittersonthegram Instagram account multiple times.

JLM claims statements in Gutman's videos are defamatory and have led at least 50 bridal stores to stop working with JLM and 35 stores to rescind orders from the company.

A JLM spokesperson specifically pointed Insider to a video from December 21 in which Gutman said JLM was "controlling, manipulative, and bullying" as an example of defamation.

"JLM is not trying to keep Ms. Gutman quiet - only to stop her from defaming the company," the spokesperson said.

Despite the defamation allegations, Gutman posted a new video about the filing on May 4 - the anniversary of the day she met Conrad Louis, according to Gutman - to announce JLM is suing him.

"Of all days for this to happen, I find it particularly personal and heart-wrenching that they picked today, May the fourth, that is so meaningful to us both," Gutman said in the video.

The lawsuit reviewed by Insider was dated May 3, 2021.

A post shared by @allthatglittersonthegram

In a statement to Insider, a representative for Gutman told Insider she denies JLM's allegations and that her team will be filing a response "in due course."

"JLM has concocted a series of harassing and false claims about both Conrad and Hayley with the clear intention of shutting down their ability to express their opinions about JLM and the merits of their litigation," Gutman's representative said.

"I've always felt that JLM was focused on controlling me personally, and this latest lawsuit is further evidence of that, and another reason why I resigned… from a very hostile organization," Gutman said in a statement to Insider.

"It is disheartening to see them attempt to control what I can say, and even sadder to see them bring in my fiancé to try to further hurt our lives," she added.

JLM denied the comments Gutman made in her video in a statement to Insider

A spokesperson for JLM told Insider the significance of May 4 to the couple was a coincidence.

"The company filed its First Amended Complaint, on May 3, because that was the deadline to make such a filing as agreed to by Ms. Gutman's attorneys and ordered by the Court," the spokesperson told Insider. "JLM was not aware of the date that Ms. Gutman and Mr. Clevlen first met."

The same representative told Insider that JLM sued Clevlen after learning more about his involvement with Gutman's business endeavors.

"JLM Couture filed a First Amended Complaint naming Mr. Clevlen as a defendant because, since filing its original Complaint in December 2020, it has come to learn the specific role Mr. Clevlen has played in facilitating and profiting from side deals by improperly using JLM's exclusive trademarks," the spokesperson said. "JLM alleges that Mr. Clevlen used the @misshayleypaige trademarks, without the consent of JLM, to secure third-party side deals."

"JLM added Mr. Clevlen to the lawsuit because of his alleged infringing actions and to protect its trademarks - actions the courts require all trademark owners to take to protect their assets," the spokesperson went on to say. "In a March 29, 2020, email to Optimum Nutrition, that Mr. Clevlen was also on, Ms. Gutman, acknowledged that what Optimum wanted her to do violated her contract with JLM and that she was trying to renegotiate with JLM."

The spokesperson provided Insider with a screenshot of an email in which Gutman told an Optimum staff member that she was "happy to have all payments go through Conrad's contract."

You can read more about Gutman's legal battle with JLM here.