Instagram is testing new cash bonuses that pay creators to post engaging photos, reels, and more

• Instagram is paying creators to post photos on its app.
• The company is leaning into its roots as a photo app after spending years boosting short videos.
• It’s running a seasonal bonus that pays for engagement on reels, photo carousels, and single-image posts.

Instagram is offering cash bonuses to creators who post content to the Meta-owned app with new programs.