Influencers Bryce Hall and Austin McBroom fight at Miami's Hard Rock Stadium during LiveXLive’s "Social Gloves: Battle Of The Platforms" on June 12, 2021. Cliff Hawkins/Getty Images for LivexLive.
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YouTube and TikTok stars entered the ring during the "Social Gloves: Battle of the Platforms" boxing match last month.
Many did so with the expectation that they'd receive a big paycheck.
But Dan Whateley wrote that while talent were offered hefty paychecks for participating, some say they haven't been paid.
Here are a few takeaways:
TikTok creator Vinnie Hacker told Barstool Sports' Dave Portnoy and Josh Richards that he hadn't been paid for the fight.
Jonathan Coachman, one of the show's commentators, told Insider that he had not been compensated.
The president of LiveXLive, which produced the event, said that the owner of Social Gloves Entertainment (the event organizer) owed money to talent.
According to two sources who worked with the company during the "Social Gloves" event, the company that organized the event is run by YouTube creator Austin McBroom and his family.
Social Gloves said it hoped to "pay every fighter and every talent" in a "reasonable timeframe."
TikTok is testing a new feature that allows fans to buy custom videos from creators.
I wrote about the new feature, called Shoutouts, which could be a direct competitor to the celebrity shout-out app Cameo.
Here are some takeaways:
It is still in early stages and "only available to limited regions," according to an FAQ page on the app viewed by Insider.
Insider found the feature through search by typing in #TikTokShoutout, and found one creator who was selling a Shoutouts for 250 coins (estimated $3.75, according to the app).
The FAQ page also says: "TikTok Shoutouts is a new functionality which enables TikTok creators to monetize by creating personalized videos to their fans."
"I think that this can be an interesting extra revenue stream for creators," said Alessandro Bogliarim, cofounder and CEO of The Influencer Marketing Factory. "It's an integration that makes sense."
Team Liquid launched its fan engagement platform Liquid+ in January.
Fans earn free points by interacting with Team Liquid online and redeem them for rewards.
Michael Espinosa wrote about how the team is finding new ways to engage with fans, and is now looking to license the tech to other streamers.
Here are some key takeaways:
Team Liquid said that more than 40,000 fans are on the platform, where they watch livestreams of Team Liquid players, or post and comment on Team Liquid's social media to earn points.
Team Liquid also has plans to reward its most dedicated fans by putting some of their names directly on its players' jerseys in the near future.
"What we're seeing is quite a lot of fans of Team Liquid aren't necessarily fans of the team in general but fans of a player," said Boudewijn "Bo" Kryne, Team Liquid's director of fan management. "And what Liquid+ is looking to do is transform fans from being a player fan into being a team fan."
Charli Prangley is a YouTube creator who films videos about design and her daily life.
Prangley started her YouTube channel in 2013. Now, she has 198,000 subscribers.
I spoke with Prangley about how much she makes on YouTube from sponsors, ads, and affiliate links.
Here's a preview of how much she earned in 2021 from sponsorships:
April: $3,870
May: $1,869
Prangley decided to stop monetizing her YouTube videos through the Partner Program in 2016 after seeing ads for companies that went against her personal morals, she said.
But her channel does still earn some revenue (around $500 a month) from her older videos
Kyra Media published its annual study on the state of Gen-Z beauty. The media company surveyed 1,000 participants this year between the ages of 13 and 25 about beauty consumption and culture.
