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Walmart's CEO Doug McMillon.
REUTERS/Jonathan Ernst
REUTERS/Jonathan Ernst
A Walmart sales presentation reveals how it's trying to nab e-commerce ad dollars from Amazon
- Walmart is trying to build an advertising business to take on rivals such as Amazon and Target.
- A new sales deck shows how Walmart is ramping up its effort to work directly with advertisers, I reported.
- Walmart also changed how it measures ads' impact to match Amazon's approach.
Read the story.
Dunkin
Some brands including Dunkin' and Eos lay out why they're making TikTok a mainstay in their ad budgets
- Some like Dunkin' and Aerie are spending more on the platform, chasing its young audience.
- 44% of marketers in a WARC report said they planned to spend more on TikTok in 2021.
- But the popular video app is still considered too new and risky for others.
Read the story.
How much money influencers make driving sign-ups for trading apps like Robinhood and Acorns
- Personal-finance apps like Robinhood and Acorns have surged up the download charts, Amanda Perelli reported.
- Many influencers earn revenue by driving affiliate-link sign-ups for these hot fintech apps.
- YouTube creator Griffin Milks, who has 78,000 subscribers, told Insider that the qualifications to sign up for an affiliate program are often minimal.
Read the story.
More stories we're reading:
- YouTube has demonetized James Charles temporarily amid allegations that he sexted minors (Insider)
- A Bain fund just invested in a natural soap brand. Its managing director explains what made the soap stand out in a sea of better-for-you, socially conscious startups. (Insider)
- Inside Uber CEO Dara Khosrowshahi's 4-year quest to root out the toxic culture that nearly sank the world's most valuable startup (Insider)
- Apple will welcome Parler, the Twitter alternative favored by conservatives, back on its app store (Insider)
- Sports site Action Network looks for buyer as online betting grows (The Information)
- Tribune Publishing ends discussions with Maryland hotel executive, moving forward with hedge fund Alden's bid for newspaper chain (Chicago Tribune)
- Britain's Kantar nears $1.5 billion deal to buy Vista-backed Numerator, sources say (Reuters)
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
Read the original article on Business Insider