- Some of the most popular beauty brands have names that can be tricky to pronounce.
- Glossier, L’Occitane, and NYX, for example, could be confusing to some.
- Glossier is not pronounced “Gloss-ee-r” but rather “Gloss-ee-yay.”
- And NYX is not pronounced “N.Y.X” – it’s “Nix.”
- Visit Insider’s homepage for more stories.
If you’ve ever wondered how to pronounce the names of your favorite beauty brands, chances are you’re not alone.
Several of them can get quite tricky — especially ones like Caudalie and Ole Henriksen that have origins overseas.
To lend you a helping hand, Insider has rounded up 42 brands and listed the correct way to pronounce them.
Algenist
The wrong way: All-jah-nist.
The right way: Al-jen-ist.
Almay
The wrong way: All-may.
The right way: Ahl-may.
Anastasia Beverly Hills
The wrong way: Anna-stay-shza Bev-er-lee Hills.
The right way: On-ah-stah-zee-ah Bev-er-lee Hills.
Batiste
The wrong way: Bah-tist.
The right way: Bah-tee-ist.
Besame Cosmetics
The wrong way: Beh-same Kaz-met-icks.
The right way: Beh-sah-meh Kaz-met-icks.
Boscia
The wrong way: Boss-see-ah.
The right way: Bo-sha.
Briogeo
The wrong way: Bree-ahj-ee-oh.
The right way: Bree-oh-gee-oh.
Caudalie
The wrong way: Ka-oo-dah-lie.
The right way: Kwah-dah-lee.
Ciaté
The wrong way: See-ah-tee.
The right way: See-ah-tay.
Clinique
The wrong way: Klin-ick.
The right way: Klin-eek.
Davines
The wrong way: Dah-vines.
The right way: Dah-vi-ness.
e.l.f.
The wrong way: E. L. F.
The right way: Elf.
Estée Lauder
The wrong way: Ess-tay La-ow-der.
The right way: Ess-tay Law-der.
Givenchy
The wrong way: Give-ench-ee.
The right way: Gee-von-chee.
Glossier
The wrong way: Gloss-ee-r.
The right way: Gloss-ee-yay.
Guerlain
The wrong way: Ger-lane.
The right way: Gare-lohn.
Huda Beauty
The wrong way: Hue-da Byu-tee.
The right way: Who-da Byu-tee.
Josie Maran
The wrong way: Jo-see Mare-anne.
The right way: Jo-zee Mar-ran.
Jouer Cosmetics
The wrong way: Joo-er.
The right way: Joo-ay.
Kérastase
The wrong way: Care-ah-stayce.
The right way: Care-ah-stahss.
Kevyn Aucoin
The wrong way: Kevin A-coin.
The right way: Kevin Au-quan.
Kiehl’s
The wrong way: Kiles.
The right way: Keels.
Korres
The wrong way: Cores.
The right way: Core-rezz.
Lancôme
The wrong way: Lan-comb.
The right way: Lahn-comb.
Laneige
The wrong way: La-naige.
The right way: La-ne-jeu.
La Roche-Posay
The wrong way: La Roe-shh Po-say.
The right way: La-Rou-shh Po-say.
Laura Mercier
The wrong way: Laur-a Mer-see-air.
The right way: Laur-a Mer-see-ay.
L'Occitane
The wrong way: Lah-cee-tayne.
The right way: Lox-ee-tahn.
Lorac
The wrong way: Lore-ack.
The right way: Luh-rock.
Mally
The wrong way: Mall-ee.
The right way: Mal-ee.
Morphe
The wrong way: Morf.
The right way: More-fee.
NYX
The wrong way: N-Y-X.
The right way: Nix.
Ofra
The wrong way: Off-rah.
The right way: Oh-frah.
Ole Henriksen
The wrong way: Ooh-lay Hen-rihk-sehn.
The right way: Ooh-lah Hen-rihk-sehn.
Oribe
The wrong way: Oh-ree-bay.
The right way: Or-bay.
OUAI
The wrong way: Wee.
The right way: Way.
Ouidad
The wrong way: Ooo-ee-dad.
The right way: Wee-dahd.
Sephora
The wrong way: Seh-ep-hora.
The right way: Seh-for-ah.
Shiseido
The wrong way: She-see-doe.
The right way: Sheh-say-doe.
Stila
The wrong way: Still-ah.
The right way: Steel-ah.
Tatcha
The wrong way: Tat-cha
The right way: Tah-tcha
Yves Saint Laurent
The wrong way: Eves Saint Laur-ent.
The right way: Eve Sane Laur-un.
- Read more:
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