6 strategies to effectively grow your LinkedIn audience, according to the exec leading its creator programs

• LinkedIn has doubled down on creator-focused efforts with new features, programs, and podcasts.
• But it can be difficult for creators to stand out on the platform. 
• LinkedIn’s head of creator programs offers six strategies to grow your audience.

LinkedIn has doubled down on creator-focused efforts over the last 18 months with new features, creator accelerator programs, and even podcasts. It’s clear that the platform wants to become a content destination.

But with more than 830 million members on LinkedIn, it can be difficult for a creator and their content to stand out.

Callie Schweitzer, LinkedIn’s head of creator programs, oversees the platform’s creator accelerator programs, and also works on virtual and live events. Put simply, it’s Schweitzer’s responsibility to deliver solutions that help creators and their content pop on LinkedIn.