How a cat made $42,000 on TikTok last year and her owner’s strategy for pitching brands

• Nicole Wade is a creator based in Australia who makes videos of her cat as a chef.
• She saw another pet creator post their income on TikTok, and decided to share her own earnings.
• Wade hopes that her transparency can show other creators how much their content is worth.

Nicole Wade says there are two sides to the pet-creator community.