• Wealthy people occupy their minds and time differently than the average American, according to one researcher who studied more than 600 millionaires.
  • Millionaires and billionaires typically read, exercise, and work more, but spend less time on social media and fewer hours sleeping.
  • From Tim Cook to Bill Gates, the habits of well-known rich people align with these findings.

Millionaires aren’t your everyday people. To reach their seven-figure status, they occupy their minds and time a little differently.

According to research conducted by Sarah Stanley Fallaw, the director of research for the Affluent Market Institute and author of the book “The Next Millionaire Next Door: Enduring Strategies for Building Wealth,” in which she surveyed more than 600 millionaires in America, a person’s daily activities can influence how much wealth they build.

“Focusing on goals is related to building wealth, regardless of age and income,” she writes. “The decisions we make, particularly related to the allocation of our time, energy, and money, impact our ability to become financially independent.”

Specifically, she found that millionaires spend their time differently when it comes to reading, exercising, perusing social media, sleeping, and working.

Even the habits of America's well-known millionaires, and billionaires, align with Stanley Fallaw's findings.

Below, see how the superrich spend their time.


Sarah Stanley Fallaw, director of research for the Affluent Market Institute, studied more than 600 millionaires for her book, "The Next Millionaire Next Door: Enduring Strategies for Building Wealth."

Foto: sourceCourtesy of Amazon

She found that how millionaires occupy their minds and time can influence how much wealth they build.

Foto: sourceAlan Crowhurst/Getty Images

Source: "The Next Millionaire Next Door"


"Successful individuals are keenly aware of how they spend their resources, including their emotional and cognitive resources," Stanley Fallaw wrote.

Foto: sourceFrancois Nel/Getty Images

Source: "The Next Millionaire Next Door"


She found that millionaires spend their time differently from the average American in five areas: reading, exercising, perusing social media, sleeping, and working.

Foto: sourceAlan Crowhurst/Getty Images

Source: "The Next Millionaire Next Door"


Millionaires spend roughly 5 1/2 hours a week reading for pleasure, compared to the average American's two hours.

Foto: sourceCharlie Crowhurst/Getty Images

Source: "The Next Millionaire Next Door"


Consider celebrity Melissa McCarthy, who begins her morning reading The Los Angeles Times, National Geographic, and The New York Times.

Foto: sourceRich Fury/AP Images

Source: The New York Times via Business Insider


Even billionaires spend a lot of time reading. Bill Gates is an avid reader and has quite the book collection.

Foto: sourceThierry Chesnot/Getty Images

Source: Business Insider


And investor Warren Buffett, who spends 80% of his days reading, has said he has a "disgusting pile" of books by his chair.

Foto: sourceAlex Wong / Getty Images

Source: Business Insider, CNBC


In 2015, Mark Zuckerberg vowed to read one book every other week "with an emphasis on learning about different cultures, beliefs, histories and technologies," he wrote in a Facebook post.

Foto: sourceGetty

Source: Business Insider


Businessman and investor Mark Cuban often reads for three hours a day to learn more about the industries he's working in.

Foto: sourceMatt Winkelmeyer/Getty Images

Source: Business Insider


But reading isn't the only hobby among the rich. Millionaires also spend more time exercising — nearly six hours a week compared to the average American's weekly 2 1/2 hours, Stanley Fallaw found.

Foto: sourceHill Street Studios/Getty Images

Source: "The Next Millionaire Next Door"


Apple CEO Tim Cook wakes up around 4:30 a.m. or 5 a.m. every day to get to the gym.

Foto: sourceGetty

Source: The Wall Street Journal via Business Insider


Vogue's editor-in-chief Anna Wintour also rises early to get her exercise in, waking up every morning at 5:45 a.m. to play tennis.

Foto: sourceJulian Finney/Getty Images

Source: Business Insider


Billionaire Richard Branson also exercises before breakfast and is a fan of playing tennis. He stays active by kite-surfing, swimming, and cycling.

Foto: sourceBen A. Pruchnie / Stringer / Getty Images

Source: Business Insider, Virgin, Business Insider


Oprah Winfrey's workouts include "45 minutes of cardio six mornings a week, four to five strength-training sessions a week, incline crunches, and stretching," according to her trainer.

Foto: sourceKiichiro Sato/AP Images

Source: O Magazine via Business Insider


And actor Mark Wahlberg is an overachiever; he works out twice a day, from 3:40 a.m. to 5:15 a.m. and at 4 p.m.

Foto: sourceParamount Pictures via YouTube screengrab

Source: Business Insider


Millionaires may have more time to exercise because they spend less time on social media. The average American spends 14 hours a week on social media compared to the average millionaires' 2 1/2 hours a week.

Foto: sourceJamie Squire/Getty Images

Source: "The Next Millionaire Next Door"


Model and Kode with Klossie founder Karlie Kloss takes a weekly digital detox. "I will totally shut off and not post Instagrams or answer my emails," she told the Mirror.

Foto: sourceNBC/Getty Images

Source: The Mirror via Business Insider


McCarthy also takes digital detoxes, putting her phone away and disconnecting from technology on weekends.

Foto: sourceTheo Wargo/Getty Images

Source: The New York Times via Business Insider


Some don't have social media at all. Jennifer Lawrence previously told BBC Radio 1 that social media baffles her. She said she "will never get Twitter."

Foto: sourceBauer-Griffin/Getty Images

Source: BBC via Business Insider


George Clooney has vocally opposed Facebook and Twitter. "I'd rather have a rectal examination on live TV by a fellow with cold hands than have a Facebook page," he once said.

Foto: sourceGetty Images/Andreas Rentz

Source: Business Insider


And Buffett doesn't even own a smartphone — he still uses a flip phone.

Foto: Warren Buffett tells former CNN host Piers Morgan about his flip phone in 2013.sourceCNN

Source: Business Insider


But millionaires make a few sacrifices to make the most of their time — they sleep nearly eight hours less a week than the average American.

Foto: sourceChristian Thomas/Getty Images

Source: "The Next Millionaire Next Door"


Tesla CEO Elon Musk typically crashes around 1 a.m. and wakes up at 7 a.m., averaging six hours of sleep — less than the recommended seven to eight hours.

Foto: sourceNoah Berger / AP Photo

Source: Business Insider


Meanwhile, PepsiCo chairwoman Indra Nooyi wakes up as early as 4 a.m. She told Fortune, "they say sleep is a gift that God gives you ... that's one gift I was never given."

Foto: sourceJemal Countess/Getty Images

Source: Fortune via Business Insider


Fashion designer Tom Ford attributes his success not to talent, but to his energy — he's awake 21 hours a day, only getting three hours of sleep a night.

Foto: sourceReuters/Andrew Kelly

Source: Business Insider


But he's not the only one — Martha Stewart is so busy running her business that she reportedly gets less than four hours of sleep a night.

Foto: sourceAP

Source: CNN Money via Business Insider


Likewise, life coach Tony Robbins typically gets about three to five hours of sleep.

Foto: sourceGraham Flanagan/Business Insider

Source: Business Insider


That's probably because he's busy working 16-hour work days, sometimes to the point of exhaustion.

Foto: sourceCourtesy of Tony Robbins

Source: Business Insider


Robbins' work hustle exemplifies another trait common among millionaires. They often work more than the average American — a difference of six hours a week.

Foto: sourceIcon Sportswire/Getty Images

Source: "The Next Millionaire Next Door"


Former GE CEO Jeff Immelt has said he worked 100-hour weeks 24 years in a row.

Foto: sourceJustin Sullivan/Getty Images

Source: Business Insider


And Musk is known for his tireless work ethic and puts in 80- to 100-hour work weeks.

Foto: sourceMarcio Jose Sanchez/Associated Press

Source: Business Insider


While Facebook COO Sheryl Sandberg leaves work at 5:30 p.m. to have dinner with her kids, she gets back to work online after putting them to bed.

Foto: sourceReuters

Source: Business Insider


And former Yahoo CEO Marissa Meyer used to put in 130-hour weeks while working at Google, which she managed by sleeping under her desk.

Foto: sourceJustin Sullivan/Getty Images

Source: Business Insider