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- The iPhone has become a “nonsubstitutable infrastructure,” columnist Michael Gartenberg says.
- The device and its services seem too popular with users to ever be replaced.
- But a challenger will one day dethrone it, he says. Here’s how to see the signs of that change.
The iPhone — with iOS and the App Store — has maintained such a dominant position in the mobile industry for so long, it has achieved the status of what’s known as “nonsubstitutable infrastructure.”
Nonsubstitutable infrastructure is something that so strongly holds users, a competitor can’t get them to replace it. It has following characteristics:
- High switching costs for replacement.
- Total or nearly total standardization within an organization or market.
- Strong third-party and vendor support.
- Functions as a key underlying technology for other services and applications.
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