Google is pressing ahead with its plan to kill off cookies. Advertising and privacy groups aren’t convinced its cookie alternatives are ready for public consumption

• Google has laid out the latest timeline for its plan to kill off third-party cookies in Chrome.
• The tech giant said it’s on track for a fourth-quarter, 2024 cookie expiry date.
• Industry bodies are concerned Google’s proposals to replace cookies will hurt publishers.

Google will take the next steps in its plan to kill third-party tracking cookies from its Chrome browser, the company said on Thursday. But publishers are still greatly concerned the technologies meant to replace cookies will hurt them by preventing them from fully controlling their revenue-driving online ad businesses.