Generative AI has a Digital Blackface problem

• Generative AI has enabled advertisers like Levi’s to create models representing BIPOC (Black, Indigenous, and People of Color) for cheap.
• This practice has been sharply criticized.
• Some advertisers have created internal guidelines to make sure AI-generated models don’t undercut BIPOC talent.

Advertisers using generative AI to depict BIPOC human models (Black, Indigenous and People of Color) are raising alarm bells among critics who say this use case is Digital Blackface.