- In March, David Hogg, a student who survived the shooting in Parkland, Florida, called for a boycott of companies that advertise on Laura Ingraham’s Fox News show after Ingraham posted a tweet mocking Hogg. She later apologized.
- Hogg is now launching a fresh campaign on Twitter after Ingraham compared the migrant child detention centers where children who have been separated from their parents are being held to “summer camps” during her show on Monday evening. He’s urging his followers to contact Ingraham’s advertisers and request they pull out of the show.
- Here’s what happened the last time Hogg staged a boycott campaign against Ingraham.
In March, David Hogg, a student who survived the shooting at a high school in Parkland, Florida, called for a boycott of companies that advertise on Laura Ingraham’s Fox News show in response to a tweet that mocked Hogg by saying he “whines” about college rejections.
“Soooo @IngrahamAngle what are your biggest advertisers … Asking for a friend,” Hogg responded, adding the hashtag #BoycottIngramAdverts.
He later tweeted a list of companies he said were advertisers on Ingraham’s show and urged his followers to contact them. It appears to have worked, as several brands dropped the show in the following few days, and Ingraham later apologized to Hogg on Twitter.
“I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland,” she wrote.
She continued: "For the record, I believe my show was the first to feature David immediately after that horrific shooting and even noted how 'poised' he was given the tragedy. As always, he's welcome to return to the show anytime for a productive discussion."
On Tuesday, Hogg launched a new boycott campaign on Twitter, calling out seven different companies that advertise on Ingraham's show, such as John Deere and SirusXM, and asking them to end their partnerships with Ingraham. The Fox News host compared the migrant child detention centers where children who have been separated from their parents are being held to "summer camps" during her show on Monday evening.
Here's how companies responded the last time Hogg staged a campaign against Ingraham's show:
Nutrish
The pet-food company Nutrish was the first to publicly respond to requests on Twitter for it to remove its ads.
"We are in the process of removing our ads from Laura Ingraham's program," the company tweeted.
Wayfair
The online furniture retailer confirmed to Business Insider that it would pull ads from the TV show.
"As a company, we support open dialogue and debate on issues," a representative said. "However, the decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values. We do not plan to continue advertising on this particular program."
TripAdvisor
TripAdvisor confirmed to Business Insider that it would pull ads from the show.
A spokesman said the company does not "condone the inappropriate comments made by this broadcaster."
He continued: "These statements focused on a high school student cross the line of decency."
Here's the full statement from TripAdvisor:
"We believe strongly in the values of our company, especially the one that says, 'We are better together.'
"We also believe Americans can disagree while still being agreeable, and that the free exchange of ideas within a community, in a peaceful manner, is the cornerstone of our democracy.
"We do not, however, condone the inappropriate comments made by this broadcaster. In our view, these statements focused on a high school student cross the line of decency. As such, we have made a decision to stop advertising on that program.
"It is important to note that TripAdvisor has a global and diverse customer base, and is an active advertiser on a number of networks including news. Our media buys target a variety of time slots and audiences. That said, we will continue to monitor where our advertisements appear in the open market to ensure they fit our guidelines."
Nestlé
The food and drink company confirmed that it would stop running ads on the show.
"We have no plans to buy ads on the show in the future," a spokesperson for the company said to Business Insider.
Hulu
The on-demand video service confirmed on Twitter that it would pull ads from Fox News.
Liberty Mutual Insurance
Two days after Ingraham made the comments about Hogg, Liberty Mutual Insurance CEO David Long sent a note to employees confirming that the company would not run any future ads on the show.
Read his full statement below:
"As many of you know, there have been several media reports regarding TV host Laura Ingraham's comments regarding one of the students from Parkland, FL, and Liberty Mutual Insurance's advertising during her program. These comments are inconsistent with our values as a company, especially when it comes to treating others with dignity and respect. We are not scheduled to run any future ads on her show and will continue to analyze our advertising placements to make sure they align with our beliefs as a company."
Johnson & Johnson
Though Hogg didn't name this company in his initial callout, the multinational pharmaceutical and consumer goods company told HuffPost that it would "pull advertising from Ms. Ingraham's show."
Stitch Fix
Stitch Fix, an online shopping portal, was also not included in Hogg's initial call-out. However, the company confirmed on Twitter that it would stop advertising on Ingraham's show.
Expedia
Travel-booking platform Expedia is the parent company of TripAdvisor, which was called out on Hogg's boycott list. Both HuffPost and TripAdvisor confirmed that they would no longer advertise on the show.
Honda
Though not included in Hogg's initial call-out, the automobile manufacturer told The Daily Beast's Max Tani that it has no plans to advertise on the show in the future.
Office Depot
Office Depot also confirmed to the Business Insider that it would be pulling ads from the show in the future.
This company was not included on Hogg's original list.
Atlantis Resorts
Atlantis Resorts told The Hill that it would be pulling its ads from the show.
This company was not included on Hogg's original list.
Ruby Tuesday
Two days after Ingraham's comments, the restaurant chain said it had "no further airings of our ad scheduled on Laura Ingraham's program."
Hi Mark. We have no further airings of our ad scheduled on Laura Ingraham’s program.
— Ruby Tuesday (@rubytuesday) March 30, 2018
Sleep Number
The mattress chain Sleep Number issued a statement reported by the Star Tribune.
"As we plan our ad buys, we don't take a stance on content or views with programs we advertise on, which is common practice," it said in a statement. "With that said, we regularly review our advertising strategy to decide appropriate placement. At this time, this program is not part of our planned media schedule."
Ace Hardware
The tools and hardware retailer said, "We do not have any plans to nationally advertise on Ingraham's show in the future," The Wrap reported.
Allstate Insurance
The insurance company quietly pulled ads from the show the day Ingraham posted her controversial tweet, according to The Wrap.
Employees were informed in an internal memo.
"Laura Ingraham's comments about David Hogg were inconsistent with our values," the memo said, according to The Wrap. "Allstate believes in youth empowerment and last year helped 5 million youth find their voices and take action to make the world better. We have not advertised on 'The Ingraham Angle' since Wednesday. We hope our youth can help us find a path to a less divisive future."
Bayer
The pharmaceutical giant confirmed several days after the incident that it would be pulling ads from Ingraham's show.
"@BayerUShas stopped advertising on Laura Ingraham and we have no plans to resume any time in the future," it said on Twitter.
AT&T
AT&T did not confirm to Business Insider at the time whether or not it would pull ads from the show and has not made a public statement.
It did not immediately respond to Business Insider's request for an update on Tuesday.
Esurance
Esurance did not confirm to Business Insider at the time whether or not it would pull ads from the show and has not made a public statement.
It did not immediately respond to Business Insider's request for an update on Tuesday.
Rocket Mortgage by Quicken Loans
The mortgage loan company did not confirm to Business Insider at the time whether or not it would pull ads from the show and has not made a public statement.
It did not immediately respond to Business Insider's request for an update on Tuesday.
Arby's
The fast-food chain did not confirm to Business Insider at the time whether or not it would pull ads from the show and has not made a public statement.
It did not immediately respond to Business Insider's request for an update on Tuesday.