- Due to trademark issues or language laws, some food brands go by other names in other regions – even though the products often look identical.
- Milky Ways are called Mars Bars in Europe, while Kraft Mac & Cheese is called Kraft Dinner in Canada.
- Visit Insider’s homepage for more stories.
You know that some of the words we use in America are translated differently in other countries – the word “hall” in America is sometimes called a “corridor” in England – but did you know that some of the biggest brands masquerade behind other monikers, too?
Whether because of language laws, trademark issues, or franchising, the following 15 food brands go by multiple names depending on which region you’re eating them in.
Keep reading to see what your favorite food is called abroad.
KFC is called PFK in Quebec, Canada.
Popular fried chicken chain KFC doesn’t go by “PFK” in Quebec, Canada just for fun. In accordance with Section 63 of Quebec’s French Language Charter – which states that the name of an enterprise must be in French – the fast food franchise changed its name to PFK, or “Poulet Frit Kentucky.”
3 Musketeers are called Milky Ways in Europe ...
Both candy bars feature fluffy, whipped nougat enveloped in chocolate.
But American Milky Ways are called Mars Bars in Europe.
The American Milky Way bar was first released in 1923; many believe the bar was named after the solar system, but its moniker actually stemmed from a popular drink called malted milk.
Lay's potato chips are called "Walkers" in England, "Chipsy" in Egypt, "Poca" in Vietnam, "Sabritas" in Mexico, and "Smith's" in Australia.
American potato chips are also referred to as "crisps" in Britain.
Rice Krispies cereal is called Rice Bubbles in Australia and New Zealand.
Rice Krispie Treats are referred to as Rice Bubble Slices.
Dove chocolate is known as Galaxy chocolate in India, Egypt, and the UK.
Both brands are owned by the Mars company.
Hellmann's mayonnaise is referred to as Best Foods mayonnaise in Asia, Australia, New Zealand, and some western portions of the US.
In the US, Hellmann's is only called Best Foods west of the Rocky Mountains.
Burger King is called Hungry Jack's in Australia.
Burger King faced an obstacle when it decided to expand its operations into Australia in the '70s: a takeaway food shop in Adelaide had already trademarked the name. Rather than give up, franchisee Jack Cowin reviewed a list of Burger King's pre-existing, registered trademarks, and settled on "Hungry Jack's."
Frozen pizza brand DiGiorno is called Delissio in Canada.
Both iterations of the pizza use the same slogan: "It's not delivery, it's [insert brand name here]."
American Smarties are called Rockets in Europe ...
In the US, Smarties (or Rockets) are pastel-colored, tablet-shaped candies that are typically packaged in a roll.
But Canadian and European Smarties are candy-coated chocolate.
Canadian and European Smarties refer to candy-coated chocolate confectioneries, much like American M&Ms.
Kraft Mac & Cheese is called Kraft Dinner in Canada.
Most countries have their own version of the cheesy dish.
Cool Ranch Doritos are called Cool Doritos in the UK and Cool American Doritos in Europe.
Even though Ranch is a popular flavor in the states, the dressing isn't a huge hit in Europe, according to Thrillist. Therefore, even though Doritos kept their namesake, the actual flavor is called "Cool American" in several European countries, including the Netherlands, Denmark, and Iceland.
Campbell's is called Batchelors in Britain.
Premier Foods took over Campbell's U.K. in 2006, and repackaged Campbell's as "Batchelors."
Dannon is called Danone in Europe.
Danone's creator, Issac Carasso, named the brand after his son, Daniel, when the yogurt was founded in 1903; the company came to America in the 1940s.
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