Reuters
- Disney will increase the price of its subscription to Disney+ by $1 to $7.99 a month starting in March.
- Disney+ currently has 86.8 million subscribers.
- The company anticipates 230 to 260 million subscribers to Disney+ by 2024.
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Disney will increase the price of its subscription to Disney+ by $1 to $7.99 a month starting in March, the company said in a press release on Thursday.
The increased rate will go into effect on March 26, 2021, and also impact the Disney Bundle with Disney+, Hulu, and ESPN+, which will be priced at $13.99 per month.
Spokesman Paul Melvin told Business Insider that the company is also “offering a bundle option of $18.99/month for Disney+, ESPN+, and Hulu without Ads.”
Disney+ currently has 86.8 million subscribers. Last month, the streaming service reported 73 million subscribers during their Q4 earnings report. The company also said that by 2024 they anticipate having 230 to 260 million subscribers to Disney+.
Business Insider previously reported that by comparison, the streaming platform Netflix has 195 million subscribers worldwide and 73 million subscribers in the US and Canada.
The company also announced several new updates including that they set a target of releasing over 100 new titles per year.