- Anthony Pompliano announced a "Bitcoin Pizza" service that will deliver pies from May 22 to 29.
- It will partner with independent pizzerias in 10 cities across the US, but won't accept bitcoin payments.
- All proceeds will go towards supporting research and development of bitcoin, Pompliano said.
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Anthony Pompliano, a popular investor within the cryptocurrency community, on Wednesday announced the launch of his "Bitcoin Pizza" brand that is aimed at supporting the development of the digital asset.
All proceeds generated from pizza sales will go to the Human Rights Foundation's fund that supports bitcoin developers.
Pompliano's pizza brand will begin delivery services on May 22, the 11-year anniversary of "Bitcoin Pizza Day," until May 29.
The story goes that 11 years ago, Laszlo Hanyecz purchased two Domino's pizzas with 10,000 bitcoins. Those would be worth $401 million as of Wednesday. He became famous as the first person to carry out a commercial transaction using cryptocurrency. Since then, the day Hanyecz put up a "pizza for bitcoins?" post on an online forum has been known as "Bitcoin Pizza Day" in crypto circles.
Pompliano tweeted: "Just as bitcoin is working to disrupt the incumbent banks, Bitcoin Pizza will be working to disrupt the incumbent corporate pizza chains."
His service will partner with independent outlets in Seattle, San Francisco, Chicago, Boston, New York City, Washington DC, Austin, Houston, and Miami. The menu offers five different bitcoin-themed options including "Laser Eyes" and a pineapple-and-ham variety called "Satoshi's Favorite."
Ironically, the brand won't be accepting bitcoin as payment.
Pompliano tweeted a statement that said: "We don't want people giving up their bitcoin for pizza, but rather we are working to raise money in the form of depreciating fiat dollars to help fund bitcoin development."
Perhaps the decision is designed to stop investors feeling guilty about spending their bitcoin commercially like Hanyecz did 11 years ago, rather than using it as a store of value.
"Do you really think Pomp would make someone part w/ their #Bitcoin?," hedge fund manager Anthony Scaramucci said in a tweet. "Look how that turned out for the last guy."
Bitcoin was last trading 9% lower at $40,454 on Wednesday, and is up 40% so far this year.