- The pressure of four years of Prime Day has created what is essentially a new Black Friday in July, with major retailers racing to announce their own competing sales.
- Below, you’ll find the top competing Amazon Prime Day sales – both those still available, and those now over.
- Retailers hosting competing sales include Walmart, Target, Macy’s, eBay, Everlane, and Dell.
- Read more: The 30 most popular deals from this year’s Amazon Prime Day among our readers
After four years running, Amazon’s retail holiday Prime Day has essentially spurred a second Black Friday in the middle of summer.
The pressure of 100+ million US shoppers with access to Prime Day benefits potentially spending their money at a single online marketplace, on one particular day in July, has forced the hand of retail competitors to run their own competing sales – some of which were offering (and some are still currently offering) better deals than Amazon.
Amazon has its own well-hidden gems too. Prime Day 2019 is over, but some of its most popular Prime Day deals are still live on the site. But other retailers are making it easy, and you can find a list below of the competing sales – which ones are still running and what they’re selling, as well as those that are now over.
For the best overall deals, head to eBay and Walmart right now (we suggest checking out the Dyson Pure Hot+Cool Link air purifier for $360 off or the Apple Watch for $80 off). For the best fashion deals, use a Nordstrom card to get early access to the Nordstrom’s Anniversary Sale right now, or wait until July 19 for it to open to the public. For the best in startup goods, head to Everlane’s Choose What You Pay event. For athletic wear, head to Outdoor Voices up to 50% off sale.
Here's a list of competing Prime Day 2019 sales and what they're discounting:
eBay
eBay sale details
EBay announced a three-week-long deals event beginning July 1, which is ongoing, as well as a cheeky "Crash Sale" event that coincided with Prime Day. The "Crash Sale" was eBay's direct attempt at trolling Amazon for its outage during last year's high-traffic Prime Day event. It's now over.
Find daily discounts of up to 70% off major brands with free shipping. Right now through July 22, shop brands like Samsung, Bose, Tiffany & Co., and Michael Kors at a discount.
What's on sale?
The Summer Brand Outlet offers up to 40% off Bose, an extra 20% off Dyson, up to 30% off Samsung, up to 60% off Adidas, and up to 30% off Tiffany & Co. We rounded up 12 standout deals from the mix here. If you're doing back-to-school shopping you can also check out up to 20% off Office Depot products.
Walmart
Walmart sale details
Walmart's main Big Sale includes thousands of special buys and rollbacks online. It started July 14 (one day before Prime Day) and is running through today, July 17 (one day after Prime Day). Walmart also hosted Google Week from July 8-16, in which Walmart teamed up with Google to offer discounts on products like the Nest smart home devices. While Google Week is technically over, many of its deals are still available on the site.
What's on sale?
You'll find electronics, video games, home goods, fashion, and toys on sale. You'd be smart to head to the Google products like the Google Home Mini (now $25, originally $49), Google Home (now $69, originally $129), and Nest security products, as well as its wide and already affordable TV selection. We compiled the best deals from the Walmart sale here.
Nordstrom
Nordstrom sale details
Nordstrom card members can shop the giant Anniversary Sale from July 12 through July 18. From July 19 through August 4, the remaining deals will be available to the public. If you're a card member, you can use your Personal Double Points Day(s) when you shop the sale to earn double the points on purchases. If not, make sure to join the free rewards program called The Nordy Club to get rewarded for your shopping.
Book a free appointment with a Nordstrom Personal Stylist to get expert advice on what to get from the sale.
What's on sale?
Everything is up for grabs - you'll find major discounts on beauty, home, and clothes and accessories for men, women, and kids. We compiled 60 of the best Nordstrom deals being offered here.
Nordstrom will also be giving out beauty exclusives, samples, and gifts with purchase from July 19 through August 4.
Samsung
Samsung sale details
From now until August 3, Samsung is discounting some of its Q-Series TVs.
What's on sale?
Deals range from the luxe Q900-Series 8K Tvs to the slightly more affordable Q60R-Series 4K TVs. We compiled all the best deals from the sale, but you can also shop it directly for yourself here.
Outdoor Voices
Outdoor Voices sale details
Outdoor Voices has cut prices by as much as $50 on some of its most popular styles.
What's on sale?
Shop up to 50% off select styles. The sale covers products for both men and women and can be filtered by color or gender but not style. You'll find TechSweat leggings (which we recommend) for as little as $57 (originally $95) as well as their cult-favorite Dipped and Spring leggings for around $50, plus half-zips and polos.
Target — Main sale over as of July 16, select discounts still available
Target sale details
Target's Target Deal Days ended July 16, but you can still shop sales on back-to-school essentials, tech, and summer fashion.
What's on sale?
Take 20% off school uniforms with the code "UNIFORM" at checkout and up to 30% off tech like kids' headphones and TVs. You can also save on popular backpacks like JanSport and get summer clothes for as low as $5 for a tee for a limited time.
Dell
Dell sale details
Dell's Cyber Week in July is continuing with daily doorbusters at 11 a.m. every day.
What's on sale?
Save up to 40% off PCs and electronics. It would be fair to assume discounts on everything from laptops and desktops to XPS and gaming PCs, monitors, and home entertainment.
Everlane
Everlane sale details
Everlane's Choose What You Pay discount event is still going on, and the company that never really does "sales" is offering up to 65% off original prices.
What's on sale?
Shop the full men's and women's styles available here.
Macy's
Macy's sale details
Macy's had a "Black Friday in July" special sale that ended July 16, but you can get up to 70% off home essentials today in a flash sale.
What's on sale?
Save up to 70% off home essentials when you use the promo code "FLASH" at checkout.
Old Navy
Old Navy sale details
The entire Old Navy site was 50% off on July 15, but you can save up to 50% today, too. You'll automatically get 30% off your entire order.
What's on sale?
Everything, from men's and women's fashion to kids' items.
Bed Bath & Beyond
Bed Bath & Beyond sale details
The Beyond Big Savings Event is offering up to 75% off deals for every room in your house.
What's on sale?
Beeline it to discounts on everything from the Instant Pot to Google products to vacuums to Fitbits to patio furniture and nice bedding. Orders over $39 get free shipping.
J. Crew
J.Crew Sale details
J.Crew led an openly competing sale with the promo code "PRIME" until July 16, but it's offering an almost equally good sale now with prices up to 75% off.
What's on sale?
Shop the full selection here, but expect a little bit of everything for both men and women: sweaters, tanks, shoes, accessories, kids clothes, and more. Use the promo code "WHOA" at checkout for the discount.
Brooklinen — Sale ended July 16
Brooklinen sale details
Brooklinen discounted the entire site by 20% on July 15-16, breaking an unspoken rule that the direct-to-consumer favorite only discounts prices for Black Friday and its anniversary sale in May.
What was on sale?
Everything. Shoppers got 20% off new sheets, the company's brand-new loungewear, the Brooklittles bedding line for babies and toddlers, and more.
In our buying guides, we've ranked Brooklinen as the maker of the best luxury sheets. The company's Down Comforter (full/queen, originally $349) is the best we tried from a startup, and its Classic Duvet Cover (full/queen, originally $109) is another best-in-its-category on the internet. It also makes spa-worthy, blanket-sized towels (Bath Sheets, originally two for $89) and ultra-plush bathrobes (originally $98).
Bonobos — Sale ended July 16
Bonobos sale details
Bonobos offered 30% off sitewide with the promo code "BIZ30" and in all Guideshop locations across the U.S.
What was on sale?
Everything. As the company put it, "every product, every category is going on sale."
Casper — Sale ended July 16
Casper sale details
Casper offered a rare 15% off any order with a mattress when you apply the code " SIZZLE" at checkout July 15-16.
What was on sale?
Pretty much everything, if you planned on having a mattress included in your order.
For reference, you can get the company's best-seller, The Casper, from $595 for a twin size, and the streamlined Essential mattress from as low as $395 on a regular day. The upgraded high-end mattress, The Wave, comes in at $1,295 to start. Right now, though, if you add the queen-sized Casper Wave Mattress ($2,495) to your cart, you'll save $374.25 on your purchase.
Ace Hardware — Sale ended July 16
Ace Hardware sale details
Ace Hardware hosted its first-ever Ace Rewards Day on July 15, which the company didn't position as competition to Prime Day, despite the coincidental timing. The company gave rewards members 15% their online purchase.
What was on sale?
Grills, coolers, lawn mowers, patio furniture, smart home products, and more.
Nike — Sale ended July 16
Nike sale details
Nike hosted a Flash Sale from July 15 through July 16.
What was on sale?
Select styles were 30% off with the promo code "BEST30" at checkout.