19 marketing chiefs from Mastercard, Roblox and more on how they’re adapting to the metaverse, screen fatigue, and more

• Marketers are facing new hurdles while incorporating lessons of the pandemic and social upheaval.
• They’re dealing with new shopping habits, supply chain and inflation upheaval, and privacy changes.
• 19 top marketers from P&G, Cadillac, and others shared their top challenges.

While marketers incorporate the lessons of the pandemic and social upheaval, they’ve faced whole new challenges to adapt to.

They’re dealing with changes in how people live and work, supply chain and inflation upheaval, and privacy changes that have made it harder to target ads to people.

We asked the people on Insider’s new 2022 list of Most Innovative CMOs to reflect on the biggest change in their marketing this year and their industries.